Take a practical example: there is a roast duck restaurant called Liu X Hua Roast Duck Restaurant in a certain place, which uses the name of a pop star in Hong Kong, so that an assistant of a pop star once questioned it. But in fact, the owner of the roast duck restaurant is also called Liu Xhua, who is several years older than Wang. The roast duck restaurant has a history of several decades, a little earlier than the king's debut.

First of all, according to what you said, Li Ning clothing belongs to a well-known brand in China and belongs to the clothing field, so it is protected by the trademark law of China.

Secondly, if the owner, also named Li Ning, intends to open a clothing store, then he will definitely fail to register Li Ning clothing or similar products.

Thirdly, even if the owner is registered under another name, the decoration and signboard used after opening the store are the same as or similar to the well-known brand Li Ning clothing, which may mislead consumers and may still infringe the rights of the well-known brand Li Ning clothing.

But then again, Li Ning's clothing is a well-known brand, which does not mean that a person named Li Ning can't open a clothing store in his own name. Our country also protects citizens' right to name.

Therefore, if you have the same name as a well-known brand and plan to open a shop under your own name, you should first pay attention to avoiding the risks of trademark law. For example, Li Ning can't register another clothing store opened by Li Ning, but the door design and brand logo are very different from the well-known Li Ning, so that others can distinguish Li Ning from this one at a glance. At the same time, if Li Ning Store is the kind of clothing agent for other brands, or a small clothing store, as long as there is no misunderstanding of others, the problem is not very big.