The pace of trademark registration is not only in the commercial field. Artists and stars in the entertainment field are also registering their own trademarks in the name of the company. Through different classifications, we can know the real use position of this trademark.

the enterprise search APP shows that recently, Beijing Huangshi Media Co., Ltd. applied to register the "Happy Weekend" trademark, and the international classification of trademarks involves daily chemical products and communication services. At first glance, this newly applied trademark seems to have nothing to do with me, but what we can know is that Chris Lee had previously published the words "This week: Play with yourself" in his own Weibo.

It is reported that Chris Lee is now the major shareholder of Beijing Yellowstone Media Co., Ltd., so when registering a new trademark, the company always puts it in the main position for protection. The choice of categories seems to be different from what they are engaged in, but it is also possible to expand new businesses.

Many times, trademarks must go hand in hand on the development road of enterprises, because people always remember them while developing, and the distinctiveness of trademarks is one of the main reasons why they can stand tall in the market.

It can be seen that there are two ways to obtain trademarks in the market, one is trademark registration and the other is trademark transfer. The former has legal effect after approval and is protected accordingly. The latter has been approved, and the trademark can be used after the successful transfer application of the enterprise, and the category is also corresponding to meet the development trend of the enterprise.