The first sentence of Apple's statement is: "Many years ago, we bought the trademark rights of Proview's iPad in ten different countries around the world". This statement is true. As early as 2009, in order to obtain the trademark ownership of iPad, Apple set up an ip company in the UK and bought the trademark ownership of iPad from Proview Taipei subsidiary for 35,000 pounds.

The problem is that Proview Taipei Company and Shenzhen Proview are both subsidiaries of Proview International, but Shenzhen Proview registered the iPad trademark in Chinese mainland. According to the data, in 200 1 year, Shenzhen Proview Company registered the trademark of iPad in Chinese mainland. At that time, Apple did not launch iPad products.

Thus, the lawsuit was born. In 20 10, Apple sued Shenzhen Proview and asked the court to determine the ownership of the trademark, because Apple believed that Proview International had transferred the trademark right of iPad in China to Apple, but Proview Shenzhen Company believed that the mainland use right belonged to Proview Shenzhen Company, and Proview Taipei had no right to sell it.

20111February, Apple and Proview Shenzhen Company competed for the trademark right of iPad, and Apple lost the first trial and chose to appeal.

It is understood that the second trial will begin on February 29. However, in the view of Zhang Malin, a professor at Southeast University Law School, if Apple can't provide more favorable evidence, there is little chance of changing the judgment in the second instance. "On the one hand, considering the traditional judicial system in China, the relationship between the higher and lower courts cannot achieve complete judicial independence; On the other hand, from the hot spot of this case, the judgment of the court of first instance should be more cautious, which is based on the consideration of legal facts. "

The ownership of the iPad trademark will be known. At 9: 00 a.m. on February 29th, the trademark dispute case of "iPad", which attracted much attention from the outside world, was finally heard in Guangdong Higher People's Court. On the same day, the court conducted a new evidence cross-examination procedure, and Shenzhen Proview and Apple had a heated debate on the ownership of the iPad trademark. The court said that the results of the case will be announced on another day.

It is worth noting that just the day before, Apple officially sent an invitation letter to the media, and will hold a press conference for the next generation iPad on March 7, Pacific Time.

According to industry insiders, with the approaching of the final result and the time of iPad3, the negotiation between the disputing parties may enter a climax stage, and the time to reach an agreement of interests may be before iPad3 lands in China.