1. Base in Guangzhou, directly purchase goods-reduce loss, and benefit for you
In p>24, Colorful Life established a huge base headquarters in China, which is located in Guangzhou and Beijing, with a production base of 15, square meters, directly providing goods for dealers, deducting the cost of intermediate circulation links, minimizing the cost consumption of dealers, facing the terminal market at a low price, and promoting.
2. The logistics base is networked-fast and efficient, meeting the demand
Relying on the Internet operating platform, stores can enjoy safe and convenient online ordering and return service as long as they enter the VIP green channel of the online shopping mall at headquarters. Electronic remittance of payment. There are few intermediate links and low natural cost, which definitely makes you ahead of similar products and seize market opportunities.
3. It's easy to open a store, with free choice of store size and free combination of goods, and special planning and design-planning first and winning step by step
Dealers everywhere can freely choose the store size according to their own characteristics, ranging from 2 to 2 square meters, and can establish colorful life brand stores.
From men's and women's leather goods to sunglasses, perfumes and scarves, the product categories can be freely combined, and at the same time, different markets will be taken care of, and different types of goods will also form the role of mutual promotion. One project has multiple profit points, and the advantages are naturally obvious.
4. Small commodities are easier to meet the emotional needs of consumers-respect the market and take the lead
All kinds of leather goods for women, jewelry, sunglasses and scarves are necessities for fashion people, but they are also small commodities. Dealers directly distribute goods from headquarters, so the cost can be controlled from the source. The profit of each commodity is naturally not low, and consumers will not cut back on such commodities because of the price. It is suitable for the market and is suitable for the market.
5. Every product is a boutique, but it is unique but closely combined with the market.-Close to the design, creating the first productivity
A small wallet is essential for everyone, either with leather mood or fashion coordinates, showing different self-preferences of men, women and children;
after work, sports bags may be the most suitable for you, which have both the personality of fashionable leather goods and the vitality of casual leather goods, and are casual and casual;
love the original ecology? Pursuing national style? Advocate natural style? So fashionable cloth bags can best meet your needs, wear-resistant materials, comfortable texture, so you can't put it down;
graceful Suzhou embroidery bears the yearning of many people, colorful and colorful, and is no longer static. The cartoon's diverse patterns are more reserved and have a smart charm.
Home is the destination of the soul, and the key is the opener of the soul. How can such an important thing be thrown about casually? The key leather goods help you put the key away neatly.
Mobile phone chains and hanging belts, which were originally practical, are being decorated with more and more colors, adding luster to your mobile phone, and so are mobile phone leather goods, which are protected, anti-theft and decorated.
Couples' bags in pairs not only make the lovers tacit, but also add a ray of beautiful scenery along the way, making love everywhere;
As the saying goes, everything is covered, and the bag is often loaded with valuable items, which makes the anti-theft bag your personal bodyguard. There is a mystery hidden inside it, which ensures the safety and reliability of the journey.
6, marketing, advertising together-advertising supports
the creativity, planning and launching of colorful advertisements, which are handled by 4A advertising company. Brand advertisements focus on CCTV, satellite TV, fashion women's magazines, social science periodicals, etc., and promotional advertisements are targeted at evening newspapers, morning newspapers, TV newspapers and local TV stations, etc., and the wealth through train is fully launched. Franchisees can rely on the strong advertising of the headquarters to enjoy the rolling financial resources and customers.
under the condition that the unsalable and overstocked products of all franchisees are not affected by re-sale, Xuancai Headquarters can return the products in the whole process. For those who are unwilling and unable to continue their business, they can apply for transfer, acquisition and exit the chain system safely. When each franchise store achieves a certain sales volume, the company headquarters will give a certain store decoration subsidy to complete a certain sales volume, and the headquarters will also give a certain percentage of discount rebate.
dazzling design-comprehensive design elements are colorful
fashion culture, leading the world. The company has five major bag design centers in Seoul, Tokyo, new york, Paris and Milan. Every month, thousands of colorful products come out. Designers capture the latest fashion information every season with a keen sense of fashion and unique vision, and interpret the perfect woman to the extreme.
dazzle your dreams-pop storms can be seen at a glance
Today's dazzling life has become one of the largest bag jewelry designers and manufacturers in the world. Its bag products always dominate the consumption trend, and jewelry products are dumped by women all over the world. Detonate round after round of fashion trends!
flaunt strength-close to the market demand in China
flaunt support-comprehensive and powerful support to assist
the whole case authorization of brand and marketing model: mature brand operation strategy and heavy media support, and enjoy the joy of rapid success;
unified image support: provide VI manual for the whole case;
professional training support: it covers all-round training in store management, product expertise and sales skills;
professional guidance and support: under the market supervision of the headquarters, we will provide all-round opening support on site;
perfect information system support: advanced ERP system provides real-time docking of capital flow, logistics and information flow; China won in 29 and won in 21-36-degree brand management, 6 support, everything in place for you to win!
attitude towards China market-colorful life's desire to take good care of every woman in China!
Ruihao Industry attaches great importance to the long-term development of Colorful Life in China market. For this reason, it has invested heavily in establishing a huge product creativity and R&D base, employing the latest fashion designers and brand promotion teams, and investing heavily in fashion packaging media, all of which reflect Colorful Life's determination to the China market. Let all fashionable women like colorful life and make colorful life the fashion center of every city, which is the eternal pursuit of colorful life!
support for partners-colorful life take good care of every effort of investors!
every partner is the backbone of the colorful life family!
every colorful shop is the most precious wealth of colorful life!
colorful life pays attention to the long-term benign development with partners. For the partners who explore the China market together with Colorful Life, Colorful Life will continue to give policy support and return. In the process of continuous development of colorful life career, priority will also be given to supporting the bid for other market opportunities.
Blooming Everywhere: Colorful Layout in China
According to the powerful charm of colorful life, Ruihao Industry will focus on supporting the opening of 5 national flagship stores in 21, providing all-round personal guidance and maximum support from store location to store operation! In 213, Colorful Life will fully occupy the China market, and the number of colorful life brand stores will be no less than 5.
key selection: brand counter layout in China
colorful life will officially start the brand counter layout in China at the end of this year, and fully enter the brand counter channels of middle and high-end shopping malls and large-scale supermarkets, so as to further seize the market share of traditional packaging retail. Ruihao Industry will provide hundreds of colorful products with superb design and superior quality for this channel. 1, own or lease not less than 5 square meters of street shops or shopping malls counters.
2. Fall in love with colorful life and be willing to grow up with it.
3. A natural person or legal person with legal business qualifications.
4. Have certain financial strength and management ability.
5. accept the unified management and supervision of the headquarters. Cooperation consultation: investors consult the headquarters about joining the company by telephone, fax, online message, etc., and ask for relevant information
Field investigation: investors go to the headquarters to conduct field project investigation and conduct business exchanges with the headquarters staff
Cooperation application: fill in the cooperation application form and confirm the cooperation intention
Qualification examination: the headquarters examines all the information provided by investors. Confirm the investor's cooperation qualification
Sign the contract: both parties confirm that the investigation result is uncontroversial, and formally sign the cooperation contract
Skills training: after paying the relevant fees, the company will provide the investor with training in product skills marketing management
Decoration construction: the storefront will be renovated according to the design scheme provided by the headquarters, and the headquarters will be notified of delivery one week in advance
Preparation for opening: obtaining the power of attorney, opening gifts, marketing instruction manuals and other materials, and all products, Personnel in place to prepare for opening
After-sales service: after the opening of the franchise store, the headquarters will continue to provide partners with new products in various seasons, improve the exchange of goods, and provide business guidance to franchisees from time to time. Since the colorful lifestyle brand landed in the China market, it has developed more than 1 specialty stores and successfully entered more than 1 well-known shopping malls. The fashionable and avant-garde products have won the trust of consumers and become one of the most popular brands in the packaging market in China, and the colorful lifestyle brand (inherited by China Operation Headquarters). )
it has the right of management, development, management and supply in the agency area.
responsible for coordinating the store decoration design, container supply and daily operation and management of specialty stores in the agency area.
enjoy the vertical benefits of its own direct stores.
get the agent to purchase goods and enjoy the unified supply discount.
the first-level discount policy for provincial agents, the second-level discount policy for provincial capital cities and municipalities directly under the central government, the third-level discount policy for prefecture-level cities and the fourth-level discount policy for county-level cities.
develop the equity income of franchisees/agents in the agency area.
enjoy the direct advertising of the headquarters in the agency area (provincial agents). First, what are the advantages of joining the chain?
Franchising chain is a form of franchising. Franchising means awarding the goods, trade names, trademarks, patents, proprietary technologies and business models owned by the franchisees to the franchisees in the form of contracts, engaging in business activities under the unified business model of the franchisees according to the provisions of the contracts, and paying corresponding fees to the franchisees.
franchise chain is one of the most popular ways to start a business in the world today. He adapts to the objective requirements of modern production and consumption changes, realizes large-scale operation and standardized service through low-cost expansion, and realizes scientific management. Franchisees can quickly acquire the brand, rich chain management concepts and successful business models of the headquarters through joining the chain, thus greatly shortening the time for self-exploration and reducing the business risks.
according to the survey of the U.S. department of commerce, the success rate of joining chain enterprises is as high as 9%, while the success rate of starting a business alone is only 25%.
second, what are the advantages of colorful life entrepreneurship?
1. Colorful Life relies on the strength of internationally renowned brands and rich experience in chain operation, and sincerely clones a successful business model for you.
2. The training mechanism and risk guarantee mechanism of colorful life provide franchisees with comprehensive and systematic scientific management. The headquarters provides franchisees with systematic operation instruction manuals to assist franchisees in all aspects of successful store opening, and help franchisees improve their sales skills and sales performance, so that franchisees can easily open stores without professional experience.
3. Colorful Life Headquarters provides a unified one-stop supply for all franchisees, and the ultra-low-price supply is supported by perfect return and exchange, which relieves franchisees' worries.
4. Every season, hundreds of new products are supplied to the market, so that every specialty store is one step ahead of the local market and leads the trend.
5. Rich promotion methods have boosted the popularity and brand cultural image of franchise stores in an all-round way.
third, how to reserve places if it is inconvenient to go to the headquarters?
for those who are inconvenient to go to the headquarters or need time to inspect the market and book a storefront, but want to keep the local franchise quota, they can pay the advance payment to the colorful life headquarters as the quota deposit, contact the headquarters by telephone, confirm the quota and the store location after receiving the deposit, and design the storefront decoration plan according to the provided information. You can do the preliminary work such as store decoration according to your heart.
fourth, how to handle the signing procedures in different places?
In order to facilitate investors to join, Colorful Life Headquarters has launched a contract signing service in different places. The specific steps are as follows:
1. Determine the number of places to join and the store address by telephone and ask for the contract;
2. Both parties confirm the contents of the contract by fax or email;
3. After confirming the contents of the contract, both parties to the express mail contract sign to confirm that the contract is effective;
4. After signing the contract, the franchisee will transfer the relevant expenses to the account of Colorful Life Headquarters, and fax the remittance receipt voucher to the headquarters;
5. The contract will come into effect after the payment is received, and the headquarters will open membership services for franchisees.
5. How does Colorful Life Headquarters implement the regional protection policy?
in order to ensure the market space and rapid development of each specialty store, Colorful Life Headquarters has implemented strict regional protection policies for specialty stores. According to the population density and economic development, in principle, there will be 1-2 county-level cities, 2-4 prefecture-level cities and 2-4 large cities, provincial capitals and municipalities directly under the Central Government, and effective business circle protection will be implemented for each specialty store to ensure tourists.
VI. How does Colorful Life Headquarters implement sales price management for all specialty stores to avoid vicious price competition?
colorful life headquarters implements strict national unified retail price and unified management of profit-making, discount, price reduction and promotion price, effectively avoiding vicious price competition among specialty stores and maintaining brand image. Considering the uneven economic development and special holidays (such as traditional holidays, anniversary celebrations of opening stores, etc.), colorful life headquarters can approve special retail prices according to the application of specialty stores, but it will still adopt the principle of the same price in the same city to avoid confusion.
7. What's the difference between a brand store and a discount store?
1. Brand stores only sell designated brand products, and provide perfect after-sales service for the products they sell in a unified mode. Discount stores operate many brands of products, and the service standards of each brand are not uniform, so it is difficult to pay attention to the after-sales links of products with unified and standardized services.
2. Brand store operators are fully authorized to operate the brand products through the brand holders, so they have a complete supply channel, which is a complete system from product design and development to supply, logistics, sales and service. Because there are multiple suppliers in discount stores, the supply of products cannot be synchronized.
3. Brand stores are operated under the unified management mode of brand owners, and the supply and sales prices are generally uniform throughout the country, so there will be no different price competition for the same brand in the same region. Discount stores can't reach the same price in the same city and can't control the price competition between products.
4. Brand stores because of the window between brands and consumers, any brand store will show the latest products to consumers through its stores in the first time. In contrast, brand discount stores mostly flow the off-season goods of various brands to discount stores.
5. Brand stores operate under the full authorization of brand owners, and they have the right to operate the brand in the designated area, while discount stores operate many brands, so it is difficult to achieve the right to operate each brand they operate, and it is easy to have business disputes that violate the right.