1. Clear mission

The first and arguably most important step in establishing a brand is to clarify what the mission is. Sometimes called a vision statement, a mission statement is a formal summary of one's own, company's, or organization's goals and values. This is the key message everyone who comes into contact with the brand will hopefully remember.

2. Name your brand

If you are a freelancer, you can simply use your own name. For a new company or organization, there are even more options. You can brainstorm ideas around your brand goals and the brand name should convey the key message as much as possible.

Secondly, the brand name should be simple, easy to remember, catchy, and unambiguous. It is best to make it so simple that most people can easily look it up through the Internet, and do not have to worry about mispronunciation when mentioning it orally.

3. Use domain names and websites to achieve this

Then you need to register the domain name of the brand name. The website is the primary way customers and supporters learn about the brand, so links to the website should clearly reflect the brand name. Whether you can register a brand domain name depends on how long the top-level domain name (TLD) you choose, that is, the part after the "dot", has existed. The longer a top-level domain exists, the more difficult it is to find the ideal one.

To establish a clothing brand, you must ensure high-quality products and services

If the advertising is done well, but the product quality is not as good as advertised, the brand will not have a stable user base , the brand will not be established. But if the brand's products are indeed as good as advertised, it can gain the trust of users. After word of mouth, the clothing brand will be recognized.

The business model, production process, etc. should be as transparent as possible, so that customers can feel that they understand the brand as clearly and thoroughly as their old friends. Let customers see your production process, what parts of the production cost include, what are the key points of attention, etc.

The technology or product may not be the best, but the information must be true and we are working towards a better direction. Only when you have trust in a brand will you be loyal to the brand.