dongfeng fengshen is a domestic car and a sub-brand of Dongfeng Motor.
dongfeng fengshen is an independent high-end brand of Dongfeng Motor Group, which was released on March 26th, 29 and occupies a core position in Dongfeng's independent passenger car business. Dongfeng Motor Group is one of the four major automobile brands in China. Headquartered in Wuhan, Hubei Province, it is an automobile enterprise directly under the central government. It was originally named the Second Automobile Factory, and was renamed Dongfeng Motor in 1992. * * * has set up four bases in Shiyan, Xiangyang, Wuhan, Guangzhou and several branch companies in different regions.
dongfeng fengshen dongfeng fengshen's product development standards comprehensively benchmark the mainstream joint venture brands, pool the best product research and development resources of Dongfeng Group, and realize the three lines of SUV+ sedan and new energy in product layout. Its models include Fengshen a6, fengshen ax7, Dongfeng a9, Fengshen l6, Fengshen ax3, Fengshen ax5, Fengshen ax4 and Fengshen e7.
Origin of the name "dongfeng fengshen":
In the chapter about the origin of the brand in the Dongfeng passenger car brand manual, there is a line of such a note-"If you trace the history of Fengshen, you must first talk about Dongfeng".
in November p>1975, with the approval of the State Council, the brand of products produced by No.2 Automobile Company was named "Dongfeng". In 1978, Dongfeng Motor began to export, and an English name was needed for the product.
"East wind" means spring breeze and warm wind in our country; In Europe, on the contrary, the east wind is cold wind and cold wind. Therefore, in the European market, the name "Dongfeng" is obviously unacceptable to users. Therefore, Meng Shaonong, the deputy director and chief engineer at that time, initiated that our export brand decided to use the widely acclaimed "AEOLUS" in Europe for translation.
AEOLUS is a god in charge of the wind in ancient Greek mythology. He was ordered by Zeus to control the winds in all directions. It can be seen that AEOLUS is a respected god in Europe.
In February p>1982, the graphic trademark of "Shuangfeiyan" was officially registered in the State Administration for Industry and Commerce, and "Shuangfeiyan" was used in combination with Chinese name "Dongfeng" and English name "Aeolus" respectively.
On November 1th, 1991, the trademark Fengshen was officially registered, which reserved brand space for Dongfeng to expand its passenger car business.
above content reference: Baidu Encyclopedia-dongfeng fengshen