Direct display method is an advertising method to spread products, services or brands, which directly presents the characteristics of products or services to consumers through direct, short and clear language, thus attracting consumers' attention and interest. The following are several successful cases of direct display advertising.

Case 1: Uniqlo

Uniqlo's advertisements convey its brand value in a concise, clear and direct way. In advertisements, they directly show consumers product features, such as "seamless underwear" and "age-reducing round neck sweater", as well as product price and discount information. This direct advertising method has won the recognition and trust of consumers and become an important competitive advantage of Uniqlo in China market.

Case 2: Coca-Cola

The advertising feature of Coca-Cola is to directly present the optimistic, positive and healthy spirit of its brand. In advertisements, they present the brand value of "happiness and optimism" in an interesting and humorous way, such as through music, dance or sports. This humorous and interesting advertising design has attracted the attention and interest of young people and become one of the most distinctive brand images of Coca-Cola.

Case 3: Apple

The main feature of Apple advertising is to directly present the advantages and functions of the product. From the Macintosh advertisement of 1984 to the advertisement of iPhone and iPad, Apple's advertisements have always displayed products in a humorous, simple and direct way. The English slogan "ThinkDifferent" in the advertisement has also become one of Apple's iconic brand images. This direct, simple and humorous advertising method has won the recognition and trust of consumers all over the world.

Case 4: Fast Food KFC

The main feature of fast food KFC advertisement is to directly show the unique characteristics and taste of its products. In advertisements, they show the color, taste and taste of their fried chicken through intuitive and vivid pictures and videos. At the same time, they also present their own price and promotion information directly to consumers, so that consumers can feel the advantage of their cost performance. This straightforward advertising method has attracted the attention and interest of a large number of fast food consumers.

conclusion

Direct display is an effective advertising method to spread products, services or brands. In advertising, direct, simple and clear language, pictures or videos can directly show the characteristics and advantages of products or services, attract consumers' attention and interest, and enhance brand image and sales. The above successful direct display advertising cases not only reflect the creativity and Excellence of advertising design, but also highlight the unique charm of corporate brand image.