Now Tmall has announced that its own brand can't enter the mall, but many customers can't be Tmall, so they will become shopping mall platforms such as JD.COM. However, the brand application for entering the shopping mall requires a trademark, and the trademark is a graphic trademark, which JD.COM does not accept. Is this because graphic trademarks can't enter the mall? That's true. Brand applications for graphic trademarks are not accepted. Trademarks registered only for graphics do not meet the access standards of JD.COM Open Platform for the time being. Please refer to for details. Matters needing attention when entering JD.COM Mall: The trademark provided by the merchant is registered as an agent. Is there a trademark use contract that identifies the merchant as the trademark owner? If the trademark registration certificate of 1 has been transferred, please provide the trademark registration certificate and upload the transfer approval certificate issued by the Trademark Office. If only the trademark transfer contract signed by the merchant and the trademark registrant is provided (even if it has been notarized by the notary office), it cannot be recognized as the owner of this trademark. Only when you provide the trademark transfer certificate issued by the Trademark Office can you be regarded as the owner of this trademark.