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Can trademarks be licensed to individuals?

Yes. The Trademark Law stipulates that the licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. Usually, the right to use the trademark is authorized to others by signing a "Licensing Contract" between the two parties.

Legal Basis

Relevant Regulations of the Trademark Law

The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark. If the registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.