Class p>35 trademark names are brand names, which are subject to national unified examination. Once registered, the whole country enjoys exclusive rights, while the business license is the name of its own company, which is approved by the Industrial and Commercial Bureau and only protected locally. Many people can use the same name as you outside this area.
applicants for 35 kinds of trademarks should be consistent with the names in the business license, but the applied 35 kinds of trademarks can be varied, such as pinyin, patterns, Arabic numerals, English letters, etc., so they can be completely inconsistent with the names in the business license, because the names in the business license cannot use pinyin, patterns, Arabic numerals and English letters.