First of all, let's take a look at the direct store. Simply put, a direct store is a chain store that needs to be managed by the head office. It is controlled by the head office in terms of operation, investment and management. In direct stores, the headquarters usually takes a deep approach, and the retail stores and natural retail stores ordered by the head office must also be completely commanded by the headquarters.

The so-called franchising means that enterprises will authorize franchisees, and franchisees can use the image, brand and reputation of franchise headquarters to attract consumers. Naturally, before the franchisee starts his business, the headquarters will pass on his experience to the franchisee and sign the corresponding contract with the franchisee. The difference between a direct store and a franchise store is who owns the direct control of the store, that is, the control of the direct store is in the head office and the franchise store is in the hands of the franchise store owner.

Second, the operation mode of direct stores

Direct stores can actually be said to be the brand image of enterprises and the main source of profits and information. Nature is also a good communication platform, a clothing incubator to train its own employees. Direct stores will skillfully make direct stores reach the image that customers like through advanced store management technology, so as to achieve maximum sales and maintain long-term business relations.

When managing operations, the head office will make clear management responsibilities and assessment standards for direct stores, and will also formulate relevant restraint measures, and will not give direct stores more management authority. In the team building of direct stores, the company will require the sales staff to have high quality, so it will also select the most stable shopping guides to form the team of direct stores. The operation of direct stores is also the control of the company's inventory by the head office.

Third, the charm of franchise stores

According to the above introduction, I believe everyone has a preliminary understanding of the difference between direct stores and franchise stores. It is best to open a direct store or franchise store. Comparatively speaking, opening a franchise store has multiple advantages, and opening a franchise store is better. First of all, in terms of franchise stores, the headquarters will provide franchisees with a complete business model, personnel training methods, trademarks and goodwill, advertising and commodity supply, which is a very good condition for franchisees, which can not only improve their popularity in a short time, but also greatly reduce time and cost. At the same time, the headquarters will be responsible for the research of consumption trends and the research and development of new products, which will enable franchisees to quickly grasp information, greatly reduce the risks of franchisees and improve their income.

Secondly, in terms of headquarters, the headquarters not only helps young people who want to start a business to realize their ideals, but also reduces the investment in opening up markets and expanding their business. It can be regarded as a win-win situation.

Finally, on the consumer side: consumers can get more suitable prices and more standardized services.

Fourth, there are many advantages of joining the chain operation.

1. The success rate of joining is high: franchisees have proved its success rate worldwide, and the success rate can be as high as over 90%.

2. Joining has greatly reduced the study time and accelerated the success rate. Franchisees can learn management experience and knowledge in a short time by focusing on it, so as to avoid detours and shorten the learning time.

3, the brand advantage of joining, franchisees can enjoy the brand and reputation of long-term operation with less investment, which is considered as low investment and high return. At the same time, due to the use of advertising and promotion, the average cost of advertising and promotion is greatly reduced, which is conducive to chain enterprises to establish a brand image.

4. Advantages of participating in large-scale procurement. Unified procurement can make chain enterprises enjoy preferential treatment of bulk procurement at the same time, which not only strengthens the cooperation of suppliers, but also reduces the procurement cost, which saves the procurement cost to a great extent.

5. In terms of training, franchisees often get targeted training and guidance from the head office, and franchisees can continuously improve their business and management capabilities and get higher returns.

6. Franchisees can get great service support from the head office, and can enjoy comprehensive services provided by the licensor at a small cost, such as logistics distribution or after-sales service. But if the chain management system wants to make the service more professional, it needs to pass the scale effect.