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Vintage wear

In recent years, little fairies love to buy Gucci. It is far away from the frigid maximalism and gives people a sense of luxury and romance. , art, magical feeling,

? Willingly pay for it, as if taking the "artwork" home~

However, Gucci has not always been a "literary and artistic" image. During the Tom Ford era, it was even as minimalist and sexy as Celine. It was not as red and purple as it is now. It was once reduced to a third-tier brand.

Therefore, vintage Gucci is relatively scarce.

Today, this brand originated in Italy has a history of more than 90 years. Looking at the development history of Gucci, it can be roughly divided into three periods.

1

1921-1953

Founder Gucci·Gucci (Guccio·Gucci) period

The first is the period. Founder Guccio·Gucci (Guccio·Gucci) period.

The young Guccio was once a British hotel bellman. When World War I broke out and turmoil broke out in Britain, he joined the army and worked in a leather goods factory. He became attached to leather goods, so he returned to his hometown to start a business.

In 1921, he opened a store selling leather goods and small luggage, named Gucci.

Having worked in London, Gucci is well versed in the luxurious and elegant taste of the aristocracy, and the bags and leather goods it produces are very popular among the upper class.

In 1938, it was developing well and opened its first branch in Rome. Slowly, as the business expanded, his three sons also joined the business.

The eldest son, Aldo, has the most business acumen and was the first to participate in the company's management. He designed the classic "double G" trademark, which symbolizes wealth and privilege.

In addition, Aldo also changed Gucci's diamond pattern into a double G pattern, "locked" the two letters G, and embedded them oppositely in the diamond rhombus pattern, plus retro and durable canvas The fabric is inexplicably pleasing.

This is the origin of Gucci classic presbyopia.

During World War II, materials were scarce and brands had to overcome the problem of fabrics.

Aldo uses bamboo imported from Japan, roasted and then polished into a U-shaped bag handle. It feels smooth and exotic. Gucci’s classic bamboo bag was born.

Each bamboo handle bag is composed of 140 large and small parts, all of which are polished by hand by GUCCI craftsmen in Florence for 13 hours.

In 1950, Aldo once again got inspiration from the horse girdle and invented the red and green webbing, which is the famous "red and green webbing" of Gucci that we are very familiar with.

For example, the classic horsebit loafers are also made by aldo and are inspired by the small objects on the "carriage". Exquisite and compact, it is very special as a leather decoration and can be remembered at a glance.

In 2015, designer Alessandro Michele improved the loafers by adding soft fur to the shoes, turning them into half-mules that are warm and comfortable.

Gucci developed very rapidly in its first period, and opened flagship stores in New York and Milan.

In 1953, founder Guccio passed away unfortunately, and the brand underwent tremendous changes.

2

1954-1994

Turbulent period for the Gucci family

By the second period, the Gucci family business was in bad news. Even a bit bloody.

Aldo’s eldest son Paolo and his third uncle fought openly and secretly and tried every means to fight for the management rights of the Florence headquarters. Unfortunately, they failed to win, so they secretly opened an "illegitimate" brand Paolo Gucci in the name of the company.

After his father discovered this matter, Aldo angrily fired him from the company. His son Paolo refused to accept it, collected evidence of his father's tax evasion, and sent his father to prison himself.

Here, Maurizio, the only son of Aldo’s third brother, inherited 50 shares after his father left. He kicked both Aldo and his son out of Gucci and became the only heir to Gucci.

Maurizio, who was not doing his job properly and had a chaotic private life, once pushed Gucci to the brink of bankruptcy.

In 1993, he sold all his shares to the venture capital and management company Investcorp, which meant that the Gucci family The end of the business.

In 1995, his ex-wife hired someone to kill him (the biggest scandal in the family).

At this stage, there are few classic designs in the brand’s history, and the “Flora pattern” is the surviving classic.

The brand customized a printed silk scarf as a gift for the Princess of Monaco in 1966 to set off her nobility and elegance. Unexpectedly, the princess loved this scarf so much that it became popular with the Flora pattern.

Today, the shadow of flora printing can be seen in many Gucci designs.

3

1992-present

Gucci’s road to modernization

Since then, Gucci has entered a period of modernization. In 1993, the company hired Tom Ford, a star designer in the fashion industry, and Gucci became active in the fashion circle again.

After Tom Ford, the position of creative director was handed over to the company's Frida Giannini.

The person who truly transformed Gucci is the current brand designer and creative director Alessandro Michele.

Alessandro Michele, who was appointed at the critical moment in 2015, spent ten days preparing for the Gucci 2015 autumn and winter men's wear show, starting Gucci's literary and artistic retro road~

Alessandro Michele graduated from the Fashion Institute of Rome and worked at Fendi Served as a senior accessories designer. He is obsessed with antiques and art, and is a hard-core young man.

The fashion shows he prepares refresh your horizons every time, with wild disco dancing on graves, models holding the same style heads in the show, anti-plagiarism and copycats... They are endlessly imaginative, full of joy and artistic magic style.

One of the most frequently photographed classic designs in street photography is the Dionysus bag.

The double tiger head metal buckle is very eye-catching. It is inspired by Dionysus, the god of wine in Greek mythology.

There is also a must-beat series of double GG Marmont bags, which are so classic and versatile.

The double Gs are no longer interlocking, but overlap in the same direction. It has a retro metal double G logo and a unique quilting pattern. The design is basic, simple and very fashionable. The old metal parts make it Very classical taste.

There is also the fairy bag Sylvie, which was launched in 2016 and is so exciting! With the trapezoidal envelope shape and metal chain buckle, plus the iconic red, white and blue bow ribbon, every detail of Sylvie is extremely exquisite.

Such a girly design is particularly understanding of the thoughts of gentle, artistic and elegant girls.

With the resurgence of presbyopia, the new Ophidia bag contains almost all of Gucci’s most classic and representative elements.

Red and green color stripes, double G logo, and Gucci’s GG pattern from the 1970s, the more you wear it, the more you fall in love with it.

Various bags are becoming popular, making every one of them a must-have for you. Alessandro Michele is indeed a designer who understands women better than women~

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