an enterprise licenses others to use a registered trademark, usually by concluding a license contract, that is, issuing a license. In the licensing relationship, the trademark owner or the person authorized to use the trademark is the licensor, and the other party is the licensee. In fact, some trademark licensing contracts are independent licensing agreements, and quite a few are trademark licensing clauses included in other contracts, such as trademark use provisions attached to technology transfer, franchising and other contracts. When signing a trademark use agreement, the enterprise may consider choosing one of the following three types:

1. General license: the form of "small profits but quick turnover"

that is, the licensor allows the licensee to use the registered trademark under the contract within the specified geographical scope. At the same time, the licensor reserves the right to use the registered trademark in the area and grant the right to use the registered trademark to a third party.

this licensing method is mostly applicable to the condition that the licensee's production capacity is limited or the product market demand is large. The licensor can choose more licensees, and the price of each license is relatively low, so it is a way of "small profits but quick turnover". For the licensee, the right to use the trademark is non-exclusive. Therefore, if the registered trademark involved in the contract is used by a third party without authorization, the licensee may not sue the infringer in its own name, but only inform the licensor of the relevant situation, and the licensor shall take necessary measures against the infringement.

2. exclusive license: it can resist the exclusive use of the trademark owner

that is, within the specified geographical scope, the licensee enjoys the exclusive right to use the registered trademark authorized for use. The licensor shall not license the same trademark to a third party, and the licensor shall not use the trademark in the territory. The royalty of exclusive license is much higher than other licenses, so only when the licensee considers the market effect of product competition and thinks that it is really necessary to use the trademark exclusively in a certain area will he ask for such license.

the legal status of the licensee is equivalent to that of a "quasi-trademark owner". When trademark infringement is found in the specified area, the licensee can directly sue the infringer as an "interested party".

3. Exclusive license: parallel use by trademark owner and licensee

In this case, in addition to the licensor giving the licensee the right to use its registered trademark, the licensee can also enjoy the right to exclude the use by a third party. That is, the licensor may not give the same license to any third party, but the licensor reserves the right to use the same registered trademark. Exclusive license only excludes third parties from using the trademark in the territory.