The difference between trademarks and copyrights:

1. There are multiple registered trademarks of the same or similar categories, and the ownership of the trademark rights is not necessarily unique. The corresponding copyright of the same original work is unique.

2. The objects of registered trademarks are goods and services, which serve to identify them; the objects of copyright are works, which serve to protect rights and interests.

3. The validity period of a registered trademark is ten years, that is, the exclusive registered trademark is protected during the ten-year period of validity, but can be renewed countless times, so the trademark authority may be indefinite. The author of a copyright belongs to a natural person, and the protection period is from the author's lifetime to 50 years after his death. After expiration, some copyright rights expire.

4. Currently, the time to apply for a registered trademark is about 13 months; while copyright registration can be obtained in about one month, so the time difference between the two is too big.

5. A registered trademark must be applied for and approved by the Trademark Office before it can be created, while copyright is born from the date of completion of the original work, and registration is not mandatory.

2. Functions of trademarks

(1) The function of identifying the source of goods. In other words, trademarks are identifiable, which is the basic and primary function of trademarks. Trademarks are created to identify the source of goods, so only those with this function can become trademarks.

(2) The function of promoting sales. Producers and operators use trademarks to indicate the source of goods, and consumers use trademarks to distinguish similar goods, understand the goods, and make choices. In this way, trademarks have become an important tool to open up the market and compete in the market.

(3) The function of ensuring product quality. Producers use trademarks to indicate that goods are provided by themselves, service providers use trademarks to indicate that certain services are provided by themselves, and consumers also use trademarks to identify goods or services and identify their quality. This identification is related to production and operation. The rise and fall of manufacturers can prompt production and management to focus on quality and maintain quality stability.

(4) Advertising function. Modern commercial publicity often centers around trademarks, which are used to release product information and promote products, making them eye-catching, concise and easy to remember, attracting consumers' attention and deepening their impression of the products.

(5) The function of establishing business reputation. Trademarks are used to show the source of goods, ensure the quality of goods, advertise goods, and serve as an effective means to expand the market. This all shows that trademarks condense the credibility of the goods marked and the producers and operators of the goods. Trademarks are The best mark of product reputation and related corporate reputation.