how to write the design instructions?

Description of trademark design:

1. Design orientation

1. Visual effect; Science and technology, environmental protection, pursuit, stability and image.

2. Design vocabulary: science and technology, internationalization, graphic culture and decoration.

Second, design theme

"High-tech, green and natural"

First, write your ideas, such as using Chinese characters or English letters, images and so on.

secondly, what is the connotation of your design of this logo?

what is the meaning of logo extension?

what is the content and meaning of color?

finally, summarize the general idea of the logo. Principles and concepts of logo design

1. The design should be carried out on the premise of clearly understanding the purpose of use, applicable scope and relevant laws and regulations of the design object and deeply understanding its functional requirements.

2. The design should fully consider the feasibility of its realization, and adopt corresponding design methods according to its application type, materials and production conditions. At the same time, it should also take into account the visual effects when it is applied to other visual communication modes (such as printing, advertising, image, etc.) or when it is enlarged or reduced.

3. The design should conform to the intuitive acceptance, aesthetic consciousness, social psychology and taboos of the target.

4. The conception must be cautious and naughty, and strive to be profound, ingenious, novel, unique and accurate, and can stand the test of time.

5. The composition should be concise, beautiful and conformable (suitable for the form of its application).

6, graphics, symbols should be concise and general, but also pay attention to artistry.

7. The color should be simple, strong and eye-catching.

8. following the law of logo art, creatively exploring the appropriate artistic expression forms and techniques, and tempering the precise artistic language to make the designed logo have a high overall aesthetic feeling and obtain the best visual effect are the criteria pursued by logo design art.