1. Log in to the Tmall store and click Merchant Support - Merchant Center - Brand and Category Management in the upper right corner. 2. Propose the change of store entity, my qualification management-change of store operating entity-entity change system. 3. Submit the change information. Before operating, you must first check whether the conditions are met. If the conditions are met, you can proceed to the next step.

If a Tmall seller wants to change the entity, he must meet the following conditions at the same time:

1. Store requirements

1. Flagship stores and specialty stores are sufficient. ;

The store applying for change must have been on Tmall for one year. If the current entity is a brand agent and the new entity is a company within the brand business system, and the trademark has not been transferred in the past 6 months, it is not subject to the store opening time limit (flagship stores only).

2. Since the change of the main body of a specialty store involves the change of the company's trade name, and the brands operated by the specialty store can be increased or decreased at any time, in order to ensure the stability of the store and consumers, Tmall will not open the specialty store for the time being. Change application.

II. Entity requirements

Flagship store:

1. The existing entity and the new entity have the same controlling shareholder or the same actual controller, and the control relationship continues for 6 years months and above.

2. The new and old entities are different controlling shareholders or different actual controllers. The old entity is an agent and the new entity is a company within the brand business system, and the trademark has not been transferred in the past 6 months. (Not limited to one year of store opening).

3. The new entity is a star-rated operation service provider registered and publicized by Tmall.

Specialized store:

The existing entity and the new entity have the same controlling shareholder or the same actual controller, and the control relationship lasts for 6 months or more.

3. Change process:

1. Log in to the Tmall store and click Merchant Support - Merchant Center - Brand and Category Management in the upper right corner.

2. Propose a change of store entity, my qualification management-store operating entity change-entity change system.

3. Submit the change information. Before operating, you must first check whether the conditions are met. If the conditions are met, you can proceed to the next step.

Businesses must first sign the contract, then fill in the identity information of the new and old entities, upload information such as proof of the change of relationship between the new and old entities, write down the reasons for the change of entities, and submit it after confirming that it is correct. .

4. Wait for the official review. There are procedures for the review. During the review period, if the subject's qualifications have not passed the review and are returned, the merchants need to make modifications before returning the review.

The initial review usually takes 7 working days, and the review takes 3 working days. If passed, it will be sent to you via email.

5. Publicity period. After all reviews are passed, a 15-day publicity period will be entered. Store changes will be completed within 30 days after the end. Changes will be implemented after the information is confirmed.

The new entity confirms the Alipay account information, signs the relevant contract, and confirms the risks again. Once everything is correct, the store can be activated.