The lotus, also known as the lotus, has always been the subject of poetry and painting by poets and poets for its noble character of "straight in the middle and straight on the outside, neither creeping nor branching, coming out of the mud but not stained, washing the ripples without being evil" one. However, in today's commodity era of quick success and instant profit, lotus has become a "tool" for merchants to make money and a trademark they strive for. Xiaoliu is engaged in the traditional Maotai-flavor liquor industry in Maotai Town. Not to mention other products, I will talk about the liquor industry. There are dozens, if not hundreds, of liquors called "Lotus", and the quality is also uneven. Why are there so many "lotus wines" on the market? Is it really a "best seller"? Xiaoliu will analyze it with everyone!
There are many lotus wines on the market now, but that doesn’t mean they are very popular. "Lotus wine" can only be described with one random word! The emergence of lotus wine mainly stems from the rise of "lotus smoke".
“Lotus cigarettes” were created in Shijiazhuang Cigarette Factory in 1959. At that time, officials were smoking this cigarette. In the 1980s and 1990s, it became a well-known classic brand; because Brand integration, "Lotus" was discontinued in 2003 and has since been launched on the market; in 2013, Hebei China Tobacco re-developed "Lotus" products in response to the needs of consumers. During the Spring Festival in 2014, "Lotus" officially came back to the market, which immediately caused a stir Sales boom. The packaging of "Lotus Cigarettes" is almost the same as that of the past except for the addition of five stars on the cigarette seal, which is rare on the market. Since the quantity just launched was not large, demand exceeded supply for a while. Even many buddies who love to show off were proud to sell "Lotus cigarettes" and publicized them everywhere, giving "Lotus cigarettes" a mysterious color. More and more buddies Start chasing it!
Hebei China Tobacco's "Lotus Smoke" has become famous. With the help of the brand awareness of Hebei China Tobacco, it has also launched Lotus Wine (the packaging style is obviously similar to Lotus Smoke) in conjunction with the liquor industry and liquor stores. packaging)! On May 19, 2016, Hebei China Tobacco unveiled the "Lotus Brand Research Center" in Guangzhou. At the same time, it carefully cultivated the "Lotus" brand and maintained a good development trend. The popularity of "Lotus Smoke" has led to "Lotus Wine". Nowadays, "Lotus Wine" on the market has also mushroomed, entering the public's field of vision one after another, and began to form the "Warring States Period" of "Lotus".
Xiao Liu also curiously opened a certain platform and searched for "lotus wine" and found that there are many versions, and even many of them have similar packaging and very similar appearances (green tone, lotus pattern logo, packaging style and Similar to lotus cigarettes), the trademarks are different, the manufacturers are different, and they come from all over the country. There are also many fragrance types, such as sauce-flavored, light-flavored, strong-flavored, old white dry-flavored, etc. In short, you will be dazzled by them. Suddenly I remembered the foreign investment fair at the Hunan International Convention and Exhibition Center in May last year. The lotus wine "Li Gui meets Li Kui" was exhibited. Because the packaging was too similar (the similarity was as high as 98%), it caused controversy, and the two manufacturers took action on the spot!
"Lotus wine" is well-known. Its popularity is not because of the "best seller" in the market, nor because of the good quality of a certain company's wine, but because there are too many similar varieties in the market, which is too confusing and has been confused by others. Remember it! Those manufacturers that follow the trend and produce "lotus wine" just want to take advantage of the hot spots, increase the popularity of wine companies, play a side game, market under the banner of "lotus wine", and make quick money. It is not a brand made to make high-quality liquor for the masses! This is just like before the "Lai Mao" trademark returned to the Moutai Group, and various copycat "Lai Mao" wines were rampant. These manufacturers that follow the trend are destined not to become big brands. They almost always focus on what is hot in the market, and then follow the trend. They lack creativity, the quality of their products is also so-so, and they do not have the qualities to become a big brand. .
Xiao Liu feels that companies that follow the trend and produce "lotus wine" are currently in an extremely unhealthy state and are not conducive to long-term development. Xiaoliu despises these wine companies that specialize in following the trend in production and playing around with the edges. He also hates their profit-seeking behavior, deceiving consumers and benefiting themselves at the expense of others. In contrast, those wineries that are self-reliant and pay attention to quality are creative, especially those winery companies. They would rather be packaged in bare bottles than to take advantage of other people's hot spots or infringe on other people's intellectual property rights. , nor do business without conscience.
However, even if the winery’s wines are very good in body and quality, much better than those with packaging, some people may not necessarily agree with them because they just like the “face” of packaging! Just like some people would rather find fake Moutai than drink other high-quality liquors, dreaming of using the "brand" to improve their identity and status! I firmly believe that there are so many "lotus wines" on the market, they are not really "best-selling", that is an illusion!
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