Redmi is a technology brand for young people. It aims to create high-quality mobile phones and intelligent hardware products for young people around the world, and the flagship experience will exceed expectations. Adhere to the brand concept of "desperate love" and stand with young people all over the world.

The predecessor of Redmi is the brand-new product line "Redmi" launched by Xiaomi Company on July 3, 20654381. 201965438+1on the morning of October 3rd 10, Xiaomi Company officially announced that it would upgrade the Redmi series to an independent sub-brand of Xiaomi's mobile phone business. On June 20 19 10, 19, Xiaomi Company held an independent press conference of Redmi brand.

2019 March 18, Lu, vice president of Xiaomi Group and general manager of Redmi Redmi brand, issued the Declaration of Redmi Brand Independence.

Redmi's brand positioning

From the initial positioning, Redmi series is the product positioning of volume. MediaTek's 28nm quad-core processor was selected as Redmi's first mobile phone, and the display resolution was 1280×720. In the sales mode, choose to cooperate with China Mobile and QQ Space; At that time, the data was that the first batch of 654.38 million units were sold, and more than 9 million users made reservations through QQ space.

On 20 19 65438+ 10/0, Xiaomi held a new product launch conference in Beijing, and a brand-new independent brand, Redmi, was listed in Redmi. In response to comments from netizens, Lei Jun said: separating Xiaomi from Redmi and developing in different directions can make Xiaomi brand better. Redmi Redmi focuses on the ultimate cost performance and focuses on the e-commerce market. Xiaomi focuses on high-end and new retail.

Refer to the above? Baidu Encyclopedia-Redmi