/
Beijing Tongyi Petrochemical Co., Ltd. is located in Lucheng Development Zone, Daxing, on the outskirts of Beijing. It is the largest private enterprise in China specializing in the production of lubricants and auxiliary materials. It is famous in the market for its production of "Tongyi" brand lubricant series products.
The predecessor of "Tongyong" company is "Beijing Emperor Advanced Lubricant Co., Ltd." founded in 1993. After the products entered the market, sales increased year by year, and the "Tongyong Trademark" was registered in 1995. After nearly ten years of hard work, "Tongyi" has grown from a small factory with an initial area of ??only 10 acres, annual sales of less than 10 million yuan, and less than 100 employees to a total investment of 10.2 million US dollars and a total area of ??420 acres. It has more than 1,500 employees, an annual production capacity of more than 400,000 tons, annual sales of more than 2 billion yuan, and annual profits and taxes of 50 million yuan. Its products cover automobile oil, motorcycle oil, industrial oil, and construction machinery oil. And many large modern enterprises in the petrochemical industry such as grease, brake oil, antifreeze, car care products, etc.
In 2002, the "Tongyi" trademark was approved by the State Administration for Industry and Commerce as "China's Well-known Trademark" and "National Key Protected Trademark". The company cooperates with internationally renowned enterprises such as Mobil, Ethyl, Infineum, etc., adopts international advanced production technology and fully automatic equipment, comprehensively introduces base oils, additives and technical formulas of world-famous brands, and strictly follows ISO9002, TS16949/ISO16949 quality and environmental systems. Control production and meet market needs with diversified new products. There are more than 10,000 product varieties, and the quality is comparable to world brands. The products have passed the American Petroleum Institute API SL, SJ, CF-4 certification, and 14 international authoritative certifications, including original factory certification for Mercedes-Benz, Volvo, Volkswagen, Porsche, Cummins, Dongfeng, BMW, and Cincinnati Machinery Company.
Uni-President Company has established a nationwide sales network, establishing nearly 2,000 direct wholesale outlets at different levels, including offices and general dealers, in 31 provinces and municipalities across the country, and has conducted in-depth inspections of secondary outlets. In order to facilitate service management, all county-level cities have direct wholesale stores with distinctive images. It can directly provide consumers with first-class fast and convenient supply service guarantee in the same industry. Users cover various industries such as automobile manufacturing, motorcycle manufacturing, steel, mining, engineering, oil fields, agriculture, elevators, etc. In 2004, it "unified" the title sponsorship of the one-year-old Malida Racing Team for its superior performance in the "Formula BMW Competition" "Winning the championship. In addition to standard products, there are also a large number of professional customized products to meet different customer needs. The company has established the industry's leading professional car care interconnection website (www.tongyilubricant.com) and 800-8101162 toll-free service hotline to provide users with the fastest and most professional full-service services.
In 2003, the company started the construction of the third phase of the project, built the main project of the three-dimensional warehousing office area covering an area of ??16,000 square meters, further introduced international advanced production and testing equipment; and fully implemented the famous ERP enterprise management system , striving to achieve comprehensive electronic information management and one-stop logistics office; spending 64.29 million yuan to bid for CCTV prime time advertisements to further promote the brand image.
In the 2005 prime advertising time bidding activity of CCTV on November 18, 2004, "Tongyi" lubricating oil won the "first bid" and won the first bid in all pre-planned bids. The success enabled CCTV to once again cover every day with advertising throughout the year, and the total bid amount exceeded 136 million yuan, reflecting full confidence and strong guarantee for achieving the sales target of 3.2 billion yuan in 2005!