The reason why Arctic Ocean is more expensive than ordinary soda is because of the cost factor.

It is said that Arctic Ocean uses concentrated juice of real oranges and oranges, which has an orange flavor, rather than a fruity flavor that is mainly blended with flavors. At the same time, many people say that the floc in Arctic Soda is the result of fruit pulp precipitation, so the raw material itself has a higher cost, so the selling price will be higher.

Arctic Soda is a childhood memory for many people, so the high price may partly be due to sentimentality, but this should not be the main reason. After all, you get what you pay for, and value determines price. If it were just a simple IQ tax, then reputation and sales would definitely be very poor.

Brand Characteristic Culture

The earliest packaging of Arctic Soda may seem a little crude from today’s perspective. It's an ordinary glass bottle with the three characters "Arctic Ocean" protruding from it, and that's it. If you are too far away or the angle is wrong, you will not be able to see the trademark clearly at all. Later, the products of Arctic Ocean Food Company were updated, and the shape of the trademark on the bottle was changed to a fan shape with a red and white background, with the big bear of Arctic Ocean painted on it, with its head held high and its neck very long.

This kind of bottle has been used ever since. However, perhaps due to psychological effects, although the newly packaged Arctic soda was more conspicuous than before, it was criticized at the time. Many people feel that the taste has changed and is no longer the same as when they used the original bottle.

Reference for the above content: Baidu Encyclopedia—Arctic Soda