With the development of the Internet era, the e-commerce industry is also developing rapidly, and the way of e-commerce marketing has attracted many people's attention. It is necessary to realize e-mail marketing in the e-commerce industry. Many advantages of e-mail marketing have been seen by many enterprises, and they are also favored by many e-commerce enterprises. In email marketing, only by knowing the actual needs of customers can we send targeted marketing emails to customers in groups.

A successful email marketing plan requires a good conversion rate. Email marketing has the advantages of low cost, accurate delivery, high timeliness, traceability and analysis, so that enterprise marketers can better understand the internship needs of customers and accurately grasp the needs of customers, and better marketing results can be achieved. So how can the e-commerce industry do a good job in marketing emails? Here's Rushmail to explain some suggestions for e-commerce to send emails in groups.

1. e-mail welfare giving: giving members coupons, small gifts and other benefits by e-mail to arouse the enthusiasm of users and avoid the loss of customers caused by long-term inactivity of users;

2. An attractive email title: It is very important to have a title that can attract the target group. Put yourself in the other's shoes. When writing an email, think about what the email can provide for the target group. Write more email titles related to the interests of the target group.

if a merchant has a big discount activity or gives away as much as he buys, the discount degree of the activity should be highlighted in the title, and the discount or discount amount of the product can be directly stated in the title, so that the target population can see the preferential strength of the activity more intuitively and thematically.

3. Selection of email content: There is no need to use a lot of fancy content in the email content. According to statistics, it takes only eight seconds for each user to open the email and finally close it. If there is too much information on a page, it will affect the reader's attention, so you must highlight the most important information and put the important content in a prominent position in the email.

4. Understand users' interests: Try to understand users' interests deeply and classify users more accurately. There are also differences in the methods of understanding users' interest points. For new users who have just subscribed, we can fully prepare some welcome subscription emails and prepare emails such as questionnaires to get a preliminary understanding of new users' interests and make a preliminary user group division. For old users, we can classify old users again through data from other places. For example, we can understand the real needs of old users according to the website's past purchase records, shopping cart records and browsing records, which can be used to improve the email marketing plan and improve the marketing effect.

5. keep in touch with customers moderately: keep in touch with customers actively, and you can keep in touch with customers through daily greeting emails or moderate promotion emails. Relevant data show that maintaining proper contact with customers, together with providing good product information and valuable skills, will greatly improve the click-through rate of customers to your email.

6. analyze the historical data of users: the cycle time of customers after purchasing products is different between different industries. In the marketing process, marketers should collect consumers' previous consumption data, and infer the time period of consumers' next purchase or the purchase cycle of consumers according to the last consumption time.

Of course, for the data statistics of email marketing, we need an email marketing platform to analyze and record the data. For example, the background data statistics function of Rushmail platform can help marketers to analyze the data in the process of mail sending, and help businesses or enterprises that want to conduct mail marketing to achieve better results.