Fruit packaging design is a design process that revolves around various factors such as "beauty, convenience, durability, and environmental protection" of fruit packaging. It can connect products more closely with target groups, target consumer needs, and improve sales results. Below, Zhonghui Design introduces the specific content of fruit packaging design from five aspects: material selection, shape and color, label pattern, packaging form and trademark design.

1. Selection of packaging materials

The selection of packaging materials determines the safety and maintenance of the product. New environmentally friendly cartons, PE foam, and good quality food plastics are used. Silk, recyclable packaging boxes are very important. The selected materials should be moisture-proof, heat-insulating, and pressure-resistant in terms of physical properties, and should provide consumers with the best visual, tactile, and olfactory feedback in terms of feel.

2. Shape and color design

Shape and color design can allow people to leave an impression on the packaging at the first time, stimulate the desire to buy, and bring consumers closer to the brand. distance between. Use eye-catching and unique packaging shapes and colors to provide consumers with surprises and challenges, making buyers even more attached. For example, mangoes are packaged in three-dimensional red and yellow packaging, or persimmons are packaged into small boxes and placed in them.

3. Label and graphic design

Label plays an extremely important role in fruit packaging. It not only helps consumers identify information such as variety, origin and selling price, but also It can promote awareness of product quality. And good label design can make labels one of the links in the entire packaging design, fully displaying the characteristics of the product and improving product recognition.

4. Innovative design of packaging forms

Through innovative packaging forms, we can create a packaging model that is more personalized and closer to consumer needs to meet excellent customized service solutions. For example , exquisite multifunctional vitamin fruit baskets, a variety of novel wallet-type bags, etc. can increase consumers' shopping desire, continuously attract consumers' attention, and enhance brand loyalty.

5. Trademark design

Trademark is an important part of fruit packaging. It can represent a company or brand, but it is also a visual symbol itself, which directly affects consumers’ perception and purchase. Choice. An excellent trademark design must not only have beauty and personality, but also closely adhere to the brand culture to improve brand retention. For example, the cheese and fruit group starts from the selected cheese and is enhanced by visual language such as the heat and moistness of the cheese.

In short, fruit packaging design is a highly comprehensive design process, including material selection, shape and color, label pattern, packaging form and trademark design. Good fruit packaging design can not only improve the competitiveness of products in the market, but also bring consumers a more pleasant shopping experience and promote the long-term and stable development of enterprises.

Zhonghui Design’s original fruit packaging works

The above is the content provided by Zhonghui Design (a professional fruit packaging design company). I hope it will be helpful to everyone.