Xiaomi's new trademark Xiaomi's new trademark is said to have cost 2 million yuan to redesign. But there is not much difference between the new version and the old version. Although netizens don't quite understand, the founder of Xiaomi accurately represents a mature brand. Logo cannot be changed greatly, only slightly. This new trademark can better reflect the value of Xiaomi. Moreover, in the process of trademark registration, although the color matching is displayed in black and white, the filling color can be changed to any color, so Xiaomi can change different colors in various occasions to facilitate the use of Xiaomi's new trademark. This is also a wise move, and it can be seen that Xiaomi has a new development field for the future.
All-round development of Xiaomi As a mobile phone brand, Xiaomi has been developing well. After starting to use some relatively low-cost and cost-effective mobile phones, it opened up the popularity of the market. Xiaomi began to take high-end models again, and even prepared to benchmark Apple mobile phones. It can be said that this is also a good development direction. Moreover, in addition to the research and development of mobile phones, Xiaomi is designing scientific instruments and research, which has a tendency to develop into the automotive field. Therefore, as long as Xiaomi can firm its own development direction and make steady progress, the future is foreseeable.
To sum up, different trademarks represent different meanings, and trademarks can also be given a certain degree of communication and breadth, so that more people can recognize the brand Xiaomi.