If domestic beauty brands want to start on Tmall, they need to consider the following aspects. Regarding the product itself, quality and effectiveness are the most important. Consumers are increasingly demanding cosmetics, so domestic beauty brands need to focus on product research and development and innovation to ensure that product quality and effects can meet consumer needs.

It is very important to build an attractive and professional image of your store on the Tmall platform. The design of the store should be in line with the preferences of the target consumers and be able to clearly convey the brand's core concepts and values. The operation of the store also requires management by a professional team to respond to consumer inquiries and feedback in a timely manner and provide a good shopping experience.

In addition to products and store image, domestic beauty brands also need to focus on marketing strategies. Use various tools and resources provided by the Tmall platform, such as live broadcasts, expert recommendations, etc., to increase brand exposure and attract more potential consumers. Effective promotion on the Internet is also very important. You can expand brand awareness and establish good interactive relationships with consumers through cooperative promotions, social media, etc.

Domestic beauty brands can also engage in cross-border cooperation by collaborating with other brands or individuals to increase the innovation and appeal of their products. For example, cooperating with well-known designers and artists to launch joint products, or cooperating with stars in other fields for endorsements, etc., can attract more consumers' attention.

Domestic beauty brands need to continuously improve and enhance the quality of their products and services. Only by continuously meeting the needs of consumers and continuing to provide high-quality products and shopping experiences can we stand out in the fierce market competition and gradually develop and grow.

If domestic beauty brands want to start on Tmall, they need to focus on product quality and effects, establish professional-looking stores, formulate effective marketing strategies, conduct cross-border cooperation, and continuously improve and enhance their products. and service quality. Only in this way can we attract the attention and love of more consumers and gradually build a big brand.