1. Identification
Recognition is one of the important functions of corporate logo. Under the market economy system, the competition is intensified, and the information faced by the public is complicated, and there are countless logo trademark symbols. Only the logo with distinctive features, easy identification and memory, profound meaning and beautiful shape can stand out in the industry. It can be distinguished from other enterprises, products or services, and impress the audience with the enterprise, thus enhancing the importance of logo design.
2. Leadership
Logo is the core of enterprise visual communication elements, and it is also the leading force for enterprises to spread information. In the visual recognition system, the shape, color and application of the logo directly determine the form of other recognition elements, and the establishment of other elements is all around the logo. The dominant position of logo is the concentrated expression of business philosophy and business activities of enterprises, which runs through all business activities of enterprises and has an authoritative leading role.
3. Identity
The logo represents the business philosophy, cultural characteristics and value orientation of the enterprise, reflects the industry characteristics and business philosophy of the enterprise, and is a concrete symbol of the enterprise spirit. The public's recognition of the corporate logo is equivalent to the recognition of the enterprise. The logo can't be divorced from the actual situation of the enterprise, and it goes against the purpose of the enterprise. It is only superficial and loses the meaning of the logo itself, and even has a negative impact on the corporate image.
4. Most of them
With the operation of enterprises and the continuous dissemination of enterprise information, the connotation represented by signs is becoming more and more abundant. Business activities, advertising, cultural construction and public welfare activities of enterprises will be accepted by the public and portrayed in their minds through the memory of signs. After a long time, when the public sees the logo again, they will think of the products they have bought and the services they have received, thus connecting the enterprise with the public and becoming a bridge connecting the enterprise with the audience.
innovate
After the logo is determined, it is not static. With the changes of the times, historical trends and social background, the original logo may no longer be suitable for the current environment. The change of enterprise management direction and the change of acceptance group will also make it necessary to innovate logo. In short, signs are always suitable for enterprises and closely combined with important elements of business activities.