to avoid such problems, in addition to strengthening government supervision, enterprises should also adopt advanced anti-counterfeiting measures to help consumers quickly identify the authenticity of goods and destroy the living soil of counterfeit goods, thus protecting their own interests.
however, with the continuous development of anti-counterfeiting technology, the means of counterfeiting are also being renovated year by year. As long as you have the same equipment and materials, any commodity can be copied, and even the currencies of various countries can't escape this bad luck.
Therefore, experts and scholars put forward a new anti-counterfeiting concept, which is to integrate the traceability function of commodity supply chain with anti-counterfeiting technology, and identify the authenticity of commodities by tracing their logistics paths. When consumers buy goods, they scrape off the anti-counterfeiting coating on the label (laser anti-counterfeiting label, RFID and other modes can also be used), and input the anti-counterfeiting serial number into the mobile phone or computer to obtain the production information and the circulation path of the goods provided by the manufacturer, and then compare it with the trademark and seller information of the goods. Only when the two information are completely consistent can the goods be confirmed to be genuine. Enterprises can also prevent middlemen from channeling goods through traceability management, and grasp the sales data of distributors and retailers in real time.
after entering the anti-counterfeiting serial number, The obtained traceability information of commodity circulation is as follows:
commodity name: xxxxxxxx specification model: xxxxxxxx
place of origin: xxxxxxxx manufacturer: xxxxxxxx
production time: xxxxxxxx seller: xxxxxxxx
Commodity circulation process (optional):
XXXXXXXXXXXXXXX Company in Guangdong Province
XXXXXXXXXXXXXXX Company in Shenzhen City, Guangdong Province
XXXXXXXXXXXXXXX Company in Luohu District, Shenzhen City, Guangdong Province
This method is interlocking and logical, leaving no opportunity for criminals. At the same time, the operation is simple and the use cost is low (about .2-.3 yuan per item), which is convenient for enterprises to apply and can also provide a basis for market supervision and law enforcement of government departments.
this anti-counterfeiting mode is suitable for popularization and use in food, tobacco, alcohol, auto parts, medical care products and other industries. You can send an email to zhouzengchen@hotmail.com for detailed information.