Major listed companies in the industry: Currently, listed companies related to the domestic gaming industry include Tencent Holdings (00700.HK), NetEase (09999.HK), Century Huatong (002602.SZ), and Sanqi Interactive Entertainment (002555) .SZ), Perfect World (002624.SZ), Youzu Network (002174.SZ), Giant Network (002558.SZ), Shengtian Network (300494.SZ), Yaoji Technology (002605.SZ), Dianhun Network (603258.SZ) etc.

The core data of this article: China’s game market sales revenue, China’s game user scale, China’s self-developed game domestic market sales revenue, China’s self-developed game overseas market sales revenue

Game sales revenue increased Rapid decline

With the continuous advancement of social modernization and electronicization, on the basis of increasing material satisfaction, people’s demand for spiritual entertainment continues to increase. Online games are based on their storytelling and social nature. and communication characteristics, it has become one of the main ways of leisure and entertainment for contemporary people, and the market size of online games continues to expand.

In 2021, my country’s game market sales revenue was 296.513 billion yuan, an increase of 17.826 billion yuan compared with 2020, a year-on-year increase of 6.4%. In 2021, as the epidemic eases and the impact of the stay-at-home economy weakens, the sales revenue growth rate of my country's game market has declined.

The scale of China’s game users has entered the stage of stock competition. In 2021, the number of game users in China will maintain steady growth, with the number of users reaching 661 million, a year-on-year increase of 0.22%. As my country's demographic structure changes, competition in the game market will become more intense in the future, and the requirements for companies and products will also rise.

Expansion of overseas expansion of games

In terms of game composition, with the development of 5G technology in the Chinese market, a new round of technological revolution and industrial transformation is gaining momentum, with cloud computing, VR and other industries are evolving at an accelerated pace. The technical level of my country's independent original game development enterprises continues to improve, and the innovation capabilities of independent original game products are generally enhanced. In 2021, the domestic market sales revenue of China's independently developed games was 255.819 billion yuan, a year-on-year increase of 6.51%.

Judging from the proportion of independently developed games in the total game market revenue, the market share of independently developed games in my country continues to increase. By 2021, the proportion of independently developed games in the domestic market has increased to 86.28%.

In recent years, the overseas scale of my country’s self-developed game products has increased year by year, and overseas influence, overseas market share, and global user scale have continued to expand. The scope of "going out" has gradually shifted from focusing on Hong Kong, Macao, Taiwan, and Southeast Asia to the world. While focusing on mature markets such as the United States, Japan, South Korea, and Europe, we are actively exploring emerging markets such as the Middle East, India, Russia, and Brazil. The types and themes of overseas games are also gradually enriched. In 2021, my country's independently developed games will maintain growth momentum overseas. The actual sales revenue of independently developed games in overseas markets is US$18.018 billion, a year-on-year increase of 16.59%.

The above data refers to the "Analysis Report on Business Model Innovation and Investment Opportunities in China's Online Game Industry" by the Qianzhan Industry Research Institute