I think this action by Disney will help protect the legal rights and interests of the dolls in Disneyland. Beyond that, Disneyland officials have the authority to hold large companies accountable when they use their names or logos.

On September 29, Shanghai Disneyland welcomed a pink fox, her name is Lina Belle. As time goes by, Lina Belle's popularity is increasing. Not only has she become a frequent guest on multiple short video platforms, she is also deeply loved by young people. Applying for popular IP trademarks will help protect Disney’s legitimate rights and interests

As we all know, designers need to use a large number of elements in the process of completing the design of dolls. Disney officially hired professional designers to ensure that Shanghai Disneyland and other Disney parks have a large number of IPs and dolls. Disney applies for relevant trademarks from relevant departments, which to a large extent can ensure that Disneyland owns the copyright of IP, safeguards the legitimate rights and interests of Disneyland, and launches genuine dolls. Lena Belle's dolls have been sold to sky-high prices

As we all know, it has been said in ancient times that rare things are more valuable. In real life, when people buy relatively rare goods, except for a small number of people who can buy the goods at the original price, most people need to pay more money to buy the right goods. As Shanghai Disneyland has been unable to replenish Lina Belle-related dolls, a large number of Lina Belle-related dolls on the market have been sold to sky-high prices, and some even have five to six thousand dolls on the website. In fact, The market price of this doll is only over 200 yuan.

In general, the market is constantly changing, and any company needs to obtain copyright. The reason why Disneyland has a large number of popular IPs is, on the one hand, because Disneyland will apply for relevant trademarks as soon as possible, and on the other hand, it is because Disneyland has strict management of the licensing of its most trademarks.