Founder: Calvin Klein

Designer: Calvin Klein, barry schwartz

Design style: simple, elegant, sexy, classic and fashionable.

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Brand profile:

Calvin Klein is the largest designer brand in the United States and has won four famous clothing awards in a row; Its related products emerge one after another, and the momentum is extremely amazing.

Calvin Klein has always insisted on perfectionism, and every Calvin Klein fashion looks perfect. Calvin Klein's clothing has become the favorite brand choice of a new generation of professional women because it embodies the full New York lifestyle. It is the largest designer brand in the United States and has won the famous clothing award for four times in a row; Its related products emerge one after another, and the momentum is extremely amazing.

Calvin Klein has always insisted on perfectionism, and every Calvin Klein fashion looks perfect. Calvin Klein's clothing has become the favorite brand choice of a new generation of professional women because it embodies the full New York lifestyle.

Calvin Klein, the founder, 1942 was born in new york, USA, and studied at the famous new york Fashion Institute (F.I.T). 1968 founded Calvin Klein“Calvin Klein "company.

Calvin Klein is the most famous fashion designer in America. In addition to high-end and high-end classics, Klein is also an advocate of young people's fashion gender-free perfume and denim clothing.

Calvin Klein has three brands: Calvin Klein (haute couture), CK Calvin Klein (haute couture) and Calvin Klein jeans (jeans). In addition, he also deals in casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses, home accessories and so on.

From 1968 to now, Calvin Klein has been in the fashion world for 30 years and enjoys a high reputation. He is considered as a representative figure in the American fashion world today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is Calvin Klein's design concept. He said: I also found that the essence of American also has the characteristics of internationalization. Just like new york, it is not a typical American city, but a typical international city. The same is true of London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. No matter where modern people live, they have their universality.

Minimalism is Calvin Klein's registered trademark in design, and it is also a popular trend at present. But will minimalism change when it is no longer a popular trend? When answering this question, confident Calvin Klein once said, I think my design philosophy tends to modernism, and I will continue to focus on aesthetics-I tend to emphasize a pure, simple, relaxed and elegant spirit. I always strive to be pure, sexy and elegant, and also strive to be unified in style and loyal to my dreams. I think people will know more about what I want to present, and they will appreciate it and respond positively.

An important style of Klein's products is sexy, so this feature is fully displayed in his advertisements: his advertisements often use nude portraits to create perfect and artistic images; But Klein sometimes plays some marginal games. For example, in her underwear ads, a female model who looks like an underage girl posed with exposed pants, which caused great controversy and was interfered by the British Advertising Standards Agency. There are many kinds of sexiness in Calvin Klein's concept, so recently his advertisement has been replaced by a group of energetic, young, healthy and smiling young people. That kind of enthusiastic charm can easily capture the hearts of consumers.

Calvin Klein said that he would design clothes for modern women who are active in social life and family life, and find a balance among them. They are a group of women who value their hearts and look kind, but don't have much time to spend in front of the mirror. They want a relaxed, casual and elegant dress, which I believe is the trend of fashion in the future. As far as appearance is concerned, Calvin Klein is fresh, natural and beautiful, not an illusory charm.