Starbucks R refers to the selected series of Starbucks.

This series emphasizes the careful selection of coffee beans, small production areas and unique flavor. In addition to these rare coffee beans, the shops sold in the "Zhenxuan" series also have special store layout, including door handles and exclusive menu boards, which have been redesigned. The coffee master wearing a black apron will prefer to brew these coffees by hand, which fully presents the unique charm of R-prefix coffee for consumers.

Starbucks Zhenxuan coffee shop and product line use a star logo, plus the letter "R", which is different from the green mermaid trademark of Starbucks' mass market brand. Not an ordinary waiter in a "green apron", but a CoffeeMaster in a black apron.