Brand refers to the unique image and cognition established by a company, product or service in the market. It includes the company's name, logo, slogan, logo, design and other elements related to the company, which convey the company's values, reputation and identification characteristics.

trademark registration refers to the process of registering a specific logo (such as a trademark, trade name or logo) through legal channels and obtaining protection. Trademarks are usually used to distinguish a company's products or services from those of other competitors in the market. Trademarks can be words, graphics, patterns, colors, sounds or their combinations. Their purpose is to enable consumers to identify and distinguish specific products or services.

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