Recently, a screenshot of Nick Cheung’s trademark registration was exposed by netizens. Subsequently, a reporter received confirmation from the State Intellectual Property and Trademark Office that Zhang Jiahui had applied for 46 trademarks of "Zha Zhahui" in all categories.

Did Nick Cheung decide to get involved in the commercial industry? Start making money using his online nickname?

How did the title Zhang Jiahui actually come from? It turns out that Zhang Jiahui's Mandarin is not very standard. When he pronounces it in Mandarin, he is often heard as Zha Zhahui, so many netizens use Zha Zhahui instead of Zhang Jiahui. It can be said that this is also a nickname given by a netizen, and there is no malicious intention.

But in 2018, there was a game "I am Zha Zhahui" on the list, and it used Zhang Jiahui's avatar. Nick Cheung believed that the game company was suspected of infringement and issued a lawyer's statement.

It is true that Zha Zhahui is just a nickname given to Zhang Jiahui by netizens, but if someone uses this nickname to make money, he is actually borrowing Zhang Jiahui's reputation. If these top-ranked products have product quality problems and are affected, it will definitely be Zhang Jiahui's reputation. Because Zhang Jiahui definitely cannot appear together and make a statement together.

The safest and most helpless way is to register all Zha Zhahui’s trademarks. If you have no intention of making progress in business, this is a good way to protect your reputation and make claims and infringements against the other party. Generally speaking, manufacturers with trademark awareness will not use these three words indiscriminately when searching for them.

But if Zhang Jiahui gets involved in business in the future, maybe Zha Zhahui, a resounding leader, can help him.

That’s why Nick Cheung is called a business wizard by netizens. In this way, you protect yourself and win your trademark!