It should be ESPRIT, right?
The introduction is as follows:
China Resources Enterprise (hereinafter referred to as China Resources Enterprise), a Chinese company in Hong Kong known for its strong capital and high-quality management It is a listed company and is affiliated to China Resources Group. China Resources Group was founded in Hong Kong in 1948. Since the 1950s, it has become the general agent of various import and export companies in mainland China in Hong Kong. It is the earliest window for New China to carry out trade with Hong Kong, Macao and other countries around the world. As a subsidiary of China Resources Group, CRE
Under the leadership of Chairman Ning Gaoning, it has grown from a loss-making company to an enterprise with a market capitalization of HK$60 billion at its peak.
ESPRIT has many years of experience in the clothing industry. The brand ESPRIT operated by it has successfully developed into a global lifestyle brand, while another brand, red earth cosmetics It has also become an international brand in the marketing world. Both major companies are very optimistic about the prospects of China
Mainland, so in 1998 they joined forces to form a strategic alliance and formed China Resources Esprit Industrial Co., Ltd. through their affiliated companies in China.
, actively expand the business of ESPRIT and red earth in China.
From 1998 to the present, China Resources Esprit and red earth have achieved impressive results in the short few years since their joint venture.
They have maintained a 50% share for three consecutive years. growth, and each has more than 300 stores. In addition to the four retail cities of Shanghai, Beijing, Dalian, and Guangzhou, it has also rapidly developed hundreds of retail cities in Shenzhen, Chengdu, Wuhan, Xi'an, Wenzhou, Hangzhou, Nanjing, and Tianjin.
franchise city. Such great success is not only due to its strong background, but also due to China Resources Esprit's
innovative management model, the entrepreneurial spirit of "learning, thinking, and innovation", and a team full of vigor and A management team that is dynamic, pursues ideals and advocates
cooperation. The rapid development of the company's business is not only based on the introduction of world-renowned fashion lifestyle brands, but also depends on China Resources Esprit's consistent advocacy of "continuously meeting customer needs", whether in product procurement, brand From promotion to customer service
strictly follow this company purpose. Under the business philosophy of "ESPRIT is the forever friend of customers", ESPRIT is defined as
a fashion in life. The fashion she represents is not high-end, but can be easily owned by ordinary consumers. of. And its
service-winning management style has enabled ESPRIT and red earth to win the recognition of thousands of consumers.
Currently, three 1,000-square-meter ESPRIT flagship stores have been opened in mainland China. This large-scale store concept, which displays a full range of ESPRIT products, has been successfully implemented in Hong Kong. try. China Resources Esprit actively introduces this innovative model to mainland China with the purpose of
providing Chinese consumers with a comfortable and spacious shopping environment. More importantly, it is in line with international standards so that Chinese consumers can experience
A shopping mood unique to Paris, Sydney or Hong Kong.
As the mainland's economy continues to soar, China Resources Esprit is very optimistic about China, a huge market with great potential, and is ready to further expand into the Chinese market
. In the next three years, China Resources Esprit plans to open 600 ESPRIT stores and 1,800 red earth stores in mainland China, and will develop ESPRIT SALON hair salons and e*shop e-commerce, striving to expand ESPRIT The two international fashion brands
and red earth have been promoted to all parts of the country, with their fresh, natural, lively and cheerful style serving the growing Chinese consumer life
Interpret new fashion taste.