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A building materials brand has the same name as me! Can you sue him and order the brand to change its name?
The premise of being suspected of reputation infringement is that your name has potential commercial value in a certain field. Or you are a celebrity.

If the brand itself is a well-known trademark, or although it is close to the area where you live, there is no obvious suspicion of promoting the brand in your name, it is not an infringement of your reputation.

Malicious registration, it is necessary to bear legal responsibility.