In addition to his acting talent, Zhao Benshan is also a business wizard. As early as 2005, Forbes announced that his annual income was 13 million yuan. The film and television base he built now has a market value of more than 700 million. On October 6, Zhao Benshan’s daughter Zhao Yufang got married in Tieling. Zhao Benshan gave his daughter a dowry gift of 3 million yuan, which does not include real objects such as houses and cars. The wedding scene was packed with luxury cars such as Lincolns and Hummers, which was extremely luxurious. How much is Zhao Benshan worth? How can he make money? The reporter will solve the mystery for you one by one.
How to make money
Benshan’s achievements in industrial investment are enough to become a business textbook.
Earned his first pot of gold by selling coal
After becoming famous, Zhao Benshan did not make his fortune by performing sketches. In 1993, Zhao Benshan established his first company-Shenyang Benshan Art Development Corporation, served as chairman and general manager. In addition to culture, advertising, and film and television, this company also has an important business that is engaged in coal operations and coal transportation. Zhao Benshan earned his first pot of gold from coal trading. A person familiar with Zhao Benshan who did not want to be named said: "Benshan's achievements in industrial investment are enough to become a business teaching material."
Making money by holding duo performances
In 1997 One day, Zhao Benshan and several bosses went to the Errenzhuan Theater to watch a performance. The bosses liked it very much. Zhao Benshan suddenly realized that there are countless Errenzhuan artists in the Northeast. If this resource is developed and allowed to spread across the country, they will definitely make money. Since 2002, Zhao Benshan has rented the large stage theater on Shenyang Middle Street to hold duet performances, which has achieved great success.
Using the influence of the Spring Festival Gala to invest in film and television dramas
While many celebrities used the Spring Festival Gala to become famous and then go around to make money, Zhao Benshan relied on the influence of the Spring Festival Gala to find a new way and start a Movies and TV shows are coming. In 2002, after his first TV series "Liu Laogen" was broadcast on CCTV 1, Zhao Benshan was out of control and wrote and directed many TV series such as "Ma Dashuai", "Liu Laogen 2", and "Ma Dashuai 2". , and all achieved the same popular effect.
Building a film and television base
In 2006, Zhao Benshan built the "Shenyang Benshan Film and Television Base" in Qipanshan, Shenyang. The film and television base recreated the Shenbei that was as famous as Beijing Tianqiao and Shanghai City God Temple a hundred years ago. The market was prosperous in those days. The base covers an area of ??300 acres and is said to have an investment of 80 million.
Founding an Art College
Zhao Benshan also has a little-known identity, that is, he is the principal of Benshan Art College. The college is a full-time undergraduate program in art. Zhao Benshan serves as the principal. Liaoning University provides dormitories, some teachers and other school hardware. Some of the actors in the film and television series written and directed by Zhao Benshan were selected from here.
Establishment of Benshan Media Group
Zhao Benshan also planned to establish Benshan Media Group and served as chairman. The group consists of advertising companies, film and television companies, film and television bases and internship bases. Zhao Benshan's business is under his own control from beginning to end. From the training of actors to the final products, film and television dramas and performance venues, a one-stop service is formed.
How much money does Zhao Benshan have?
In the 2005 list of Chinese celebrities compiled by the Chinese version of "Forbes", Zhao Benshan ranked 100th, and his overall ranking among celebrities in China's cultural and sports circles was 19th. "Forbes" announced His annual income is 13 million yuan.
A reporter once communicated with Zhao Benshan about the figures published by Forbes. He smiled and said: "Can I make this much money?" Then he added: "To be honest, what do I do? I don’t know how much it is.” Let’s do a simple calculation based on his property.
His film and television base has a market value of 700 million
Errenzhuan Theater has an annual income of 16 million
Since 2002, Zhao Benshan has rented the large stage theater on Shenyang Middle Street to host The duo performed the show and achieved great success.
Assuming that there are 400 people watching each show, the average ticket price is 50 yuan, and 200 shows are held every year, one theater can bring in an income of 4 million yuan per year, and Zhao Benshan rented 4 theaters at the same time. In addition, advertising, performances, TV series production, etc. will bring immeasurable economic income to Zhao Benshan.
The film and television base has a market value of 700 million
The film and television base built by Zhao Benshan in Shenyang is currently Zhao Benshan’s most public property and the most clearly visible to the outside world. It is said that the land is worth 700 million yuan based on the current market value.
The "Liu Laogen" trademark is worth 10 million
Zhao Benshan relies on Benshan Art Institute and Benshan Media Group to form a one-stop service from the training of actors to the final products, film and television dramas and performance venues . The intensive effect of this industrial chain has begun to appear. If the brand value created by the "Liu Laogen" TV series is measured in currency, it is estimated that the value of the "Liu Laogen" trademark alone is about 10 million yuan.
Owner of 5 shares in Liaoning Football Club
On June 7, 2005, Liaoning Football Club officially announced that Zhao Benshan would serve as the chairman of the club and hold 5 shares.
An inventory of Zhao Benshan’s heroic deeds
●Daughter’s dowry of 3 million
On October 6, 2008, Zhao Benshan’s daughter Zhao Yufang got married in Tieling. Zhao Benshan gave his daughter a dowry gift of 3 million yuan, which does not include real objects such as houses and cars.
●Purchased the Shenyang Grand Stage Theater for 22 million yuan
In December 2007, Zhao Benshan purchased the ownership of the Shenyang Grand Stage Theater at a listing price of 22.6972 million yuan. The Shenyang Grand Stage Theater, located in a prime location in Shenyang, has a history of nearly a century and covers an area of ??2,993 square meters.
●Invested a stake in Liaoning Football Team and became the chairman
In June 2005, Zhao Benshan made a high-profile investment in Liaoning Football League and was promoted to the position of chairman of Liaoning Football League. In order to repay Zhao Benshan, the senior management of Liaozu decided to give Zhao Benshan 5 shares of Liaozu as a gift. Zhao Benshan truly became a shareholder of Liaozu.
●Donated 2 million yuan to the earthquake-stricken areas in Sichuan
On May 15, 2008, Zhao Benshan held a general meeting of the company and called on everyone to donate to the earthquake-stricken areas in Sichuan. Zhao Benshan personally donated 1 million yuan, and his disciples responded to the call and actively donated, with a total donation of more than 1.22 million yuan. Later, Zhao Benshan donated another 1 million yuan, which was 2 million yuan.