In the fierce market competition, many car companies are working hard to find ways to increase their market share, either by continuously launching new models or creating higher-end brands, through their own Brand influence increases retention.
Beijing Hyundai launched the independent high-end car brand Genesis in 2015. In the past five years, it has entered the United States, Canada, Russia, the Middle East and other markets. Its product layout will cover SUVs, coupes, sedans, etc. Different segments.
In October last year, the official announced the Chinese market name of Genesis - Genesis. Immediately afterwards, at the China International Import Expo in November of the same year, Genesis' new G90, GV80 concept cars and Mint concept cars made their domestic debut, announcing that their products would be introduced for domestic sales.
It is worth noting that Genesis previously sold some products in the country under the name "Genesis", but the sales volume was not impressive and it eventually exited the market. This name change, whether to reorganize and fight again, or to change the soup without changing the medicine, has also become the focus of consumers' attention.
In terms of product layout, in just half a year since the name was announced, Genesis has registered "GENESIS GV60", "GENESIS GV70", "GENESIS GV80" and "GENESIS GV90" in China. It can be seen that the layout of Genesis has been perfected from entry-level SUVs, medium-sized SUVs, medium-to-large SUVs to full-size SUVs. In addition, a full range of sedans such as G70, G80, and G90 are also expected to be launched. China is gradually covered.
A few days ago, the author obtained the fuel consumption announcement of Genesis models from the Ministry of Industry and Information Technology. This indicates that the launch of Genesis products in China is getting closer.
From the three pictures above, we can see that the model code-named HITG30E62WA8-5P is equipped with a 3.0T turbocharged engine, matched with an automatic transmission and uses rear-wheel drive, with a maximum power of 320 horsepower; and HITG30E64WA8-4P and HITG30E64WA8-5P are also equipped with a 3.0T engine, but are equipped with a timely four-wheel drive system. From the above analysis, we speculate that these three models are G90, G80 and GV80.
1. High-end executive car - G90
Genesis' first model to enter China is expected to be the Genesis G90, positioned as a high-end executive car.
The appearance of the G90 is broad and square, with a strong business style. The pentagonal mesh air intake grille is very domineering, and the bottom grille adopts a horizontal grid design, which has a good visual effect. The headlights on both sides adopt a four-light group layout with a sharp shape. The daytime running lights are centered on the wheel hub and distributed on both sides. The design is very exquisite.
The body has straight and smooth lines and is matched with densely spoked wheels, which is full of personality without losing dignity. At the rear, it uses a through-type taillight and a bilateral exhaust design, coupled with lines interspersed throughout it, making the overall design simple and solemn.
In terms of interior, the G90 shows a strong sense of luxury. The large-sized central control screen adopts an embedded design, matches the instrument panel, and the simple design below the central control creates a sense of technology for the entire vehicle. In terms of materials, leather wrapping, wood grain decoration, and metal panels cover every corner of the car; in terms of technology, perforated design and diamond pattern design are used to further enhance the class of the car.
The car is powered by a 3.8L V6 naturally aspirated engine and a 3.3T V6 twin-turbocharged engine. The transmission system is matched with an 8-speed automatic transmission.
According to relevant media reports, the Genesis G90 may provide an extended version, with a body length of 5945mm, which is nearly half a meter longer than the Maybach S-Class's 5466mm, and a wheelbase of 3450mm.
(G90 long axis imaginary diagram)
2. Medium and large family sedan - G80
The G80 is positioned lower than the G90, but it is also a medium and large family sedan Compared with the G90, the appearance of this family sedan is much rounder, but it still shows the demeanor of a high-end sedan.
The large-sized mid-grid air intake grille is decorated with diamond-shaped chrome plating. The LED light groups on both sides use a mesh design. The lower part of the air intake grille is also the same. It can be seen that Genesis I really like this kind of mesh structure design. Compared with the G90, the body lines of the G80 appear to be much more stretched and smooth. The taillights at the rear also adopt a mesh structure design, echoing the headlights.
Genesis G80 abandons the previous 3.3L and 3.8L V6 engines, as well as the most powerful 5.0L V8 engine. Instead, it uses a 2.5L turbocharged inline four-cylinder engine with a maximum power of 300 horsepower (223KW) and a maximum torque of 421 Nm. The other power is a 3.5L V6 turbocharged engine, which can produce 375 horsepower (279KW) and 530 Nm of torque.
3. The brand’s first mid-to-large SUV—GV80
As the first mid-to-large SUV launched by Genesis, GV80 still continues the brand-new family design language, parallel-bar style The front headlights are the most prominent feature and are also present in the first two models. This not only greatly improves the recognition, but also adds a lot of fashion to the entire vehicle. The side lines are full and rounded, and the roof line is high in front and low in back. The back design is still mainly simple. Different from the previous two models, it is embellished with the GENSIS identity logo.
In terms of power system, the new car provides two versions of 2.5T and 3.5T V6 engines, with maximum output powers of 304 horsepower and 380 horsepower respectively, which can fully meet the needs of pursuing performance. . It is matched with an 8-speed automatic transmission, and is also available as an option for two-wheel drive and four-wheel drive.
Written at the end
The three cars have not yet been fully exposed, and there is not much information we can know. But just from the known information, we can know that Genesis is obviously well prepared for entering the Chinese market again this time.
The domestic luxury car market is relatively stable. The first-tier luxury camps include Mercedes-Benz, BMW, and Audi. The second-tier luxury camps include Cadillac, Lexus, Infiniti, and third-tier luxury brands such as Lincoln and DS, which have small sales. As a high-end brand under Hyundai, Seth is likely to compete with second-tier luxury brands such as Lexus and Infiniti. Whether the addition of Genesis will bring new possibilities to the market will take time to reveal.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.