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Measures of Guangzhou Municipality on the Administration of Outdoor Advertising (1998)
Chapter I General Provisions Article 1 In order to strengthen the management of outdoor advertising in this Municipality, standardize outdoor advertising activities, maintain a clean and beautiful city appearance and promote the healthy development of outdoor advertising. According to the "People's Republic of China (PRC) Advertising Law" and other relevant laws and regulations, combined with the actual city, these measures are formulated. Article 2 Outdoor advertising as mentioned in these Measures includes:

(a) street signs, neon lights, electronic display boards (screens), light boxes, windows, signs and other advertisements. Set in public buildings, structures and their own space;

(2) Setting up, drawing and posting advertisements by means of transportation (including all kinds of floating objects on water and flying objects in the air);

(3) Advertisements set up, drawn, hung and posted outdoors in other forms. Article 3 These Measures shall apply to units and individuals engaged in outdoor advertising activities such as installation, drawing, hanging and posting within the administrative area of this Municipality. Article 4 Advertisers, advertising agents and publishers shall engage in outdoor advertising activities according to law within the approved business scope.

The setting of outdoor advertisements must conform to the urban planning, and shall not affect the urban landscape, greening, scenic spots, traffic and fire safety. Article 5 The administrative departments for industry and commerce at all levels in this Municipality are the supervisory and administrative organs of outdoor advertising in this Municipality, and are responsible for the supervision and administration of units and individuals engaged in outdoor advertising activities.

The urban planning department is responsible for the planning and management of outdoor advertisements, determining the areas, sections and requirements of outdoor advertisements, and reviewing outdoor advertisements in important areas, important sections and over 50 square meters (excluding this number, the same below).

The city appearance and environmental sanitation department is responsible for auditing the setting of outdoor advertisements of more than 50 square meters, and auditing and managing the hanging and posting of outdoor advertisements. And investigate and deal with outdoor advertisements that affect the appearance of the city in accordance with the law.

Urban construction, municipal gardens, public utilities, public security and other administrative departments shall, according to their respective responsibilities, cooperate in the supervision and management of outdoor advertising. Article 6 Without the approval and registration of the administrative department for industry and commerce, outdoor advertisements may not be published. Chapter II Release Planning Article 7 The contents of outdoor advertisements must be true and lawful and meet the requirements of socialist spiritual civilization construction. Advertisements shall not contain false contents, and shall not deceive or mislead consumers in any form. Article 8 Use of characters, Chinese Pinyin, trademarks and units of measurement. Outdoor advertising should comply with the provisions of the state, and the text should be standardized and accurate. Ninth in any of the following circumstances, outdoor advertising shall not be set up:

(1) Using traffic safety to set up traffic signs;

(two) the impact of municipal public facilities, traffic safety facilities, traffic signs;

(three) hinder the production or people's life, affect the smooth flow of roads, damage the appearance of the city;

(four) state organs, cultural relics protection units, memorial buildings, representative modern buildings and scenic spots in the building control zone;

(five) the use of poles, poles, tram poles, street poles;

(six) the use of illegal buildings, dangerous buildings and other buildings and facilities that may endanger safety;

(seven) the use of sidewalks, city squares (except commercial streets and pedestrian streets), green belts and other public places to set up signboard advertisements (including enterprise name signs);

(eight) set up tobacco advertisements in various waiting rooms, theaters, conference halls and stadiums;

(nine) set up commercial outdoor advertisements on the external walls, skirts, roofs, railings and fences of buildings in non-commercial areas;

(ten) the people's governments at or above the county level are prohibited from setting up outdoor advertising areas. Tenth strictly control the setting up of street sign advertisements on urban roads. Setting up street sign advertisements in commercial streets and pedestrian streets shall conform to the requirements of urban planning.

Outdoor advertisements are set up in key business districts such as Zhongshan Road, Huanshi Road, Beijing Road, Shangjiu Road, Xiajiu Road, Chang Di Road, Nonglinxia Road, Xia Qian Road, Huanshi Road, Jiangnan Avenue, Tianhe Road and Hongde Road, and neon lights are encouraged. Eleventh strictly control the number of outdoor advertisements in the following lots and places:

(1) Guangzhou Railway Station, guangzhou east railway station, Airport;

(2) Haizhu Square, tianhe sports center and Zhujiang New Town;

(3) Dongfeng Road, Jiefang Road and Liu Hua Road;

(four) toll stations, bridges, viaducts, docks, pedestrian bridges (except advertising funds).

If long-term fixed outdoor advertisements are set up in the above places, neon lights, electronic display screens, computer pictures and other forms shall be adopted. Twelfth pedestrian bridge outdoor advertising settings must be in the form of transparent, neon lights, and the occupied area shall not exceed the overpass itself. Thirteenth lighting for business outdoor advertising, into the management of outdoor advertising. Article 14 The design, manufacture and installation of outdoor advertising facilities shall meet the corresponding technical and quality standards and meet the following requirements:

The clear distance between (1) billboard and 10 kV high-voltage conductor shall not be less than1.5m;

(two) the clear distance between the billboard and the low-voltage conductor or telephone line shall not be less than 0.5 meters;

(3) The distance from the outer edge of the billboard to the facade of the building (structure) shall not exceed1.8m;

(four) the billboard is not less than 4.5 meters from the ground, and it is not less than 2.8 meters above the covered sidewalk;

(five) no outdoor advertising shall be set within the scope of 4.5 meters above the fire exit in the inner street of the city and 3.5 meters in width;

(six) outdoor advertising electricity facilities must comply with the "Regulations" of Guangzhou Municipality on the administration of electrical devices and the relevant provisions of the power supply department;

(7) Banners, slogans and posters cannot cross the road; The suspension period shall not exceed 15 days.