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Brand Interpretation of Foshan Xinhang Stainless Steel Co., Ltd.

Xinhang Company believes that brand is not only a sign and symbol, but also an important asset, which includes business performance, product quality, talent team and overall quality of employees, and is a demonstration of the comprehensive strength of the enterprise. A high-quality brand embodies greater social responsibility.

The competition in the stainless steel industry is becoming increasingly fierce. Enterprises pay less attention to the market, and the quality of products and services is occasionally unqualified, which will cause incalculable losses. Only in times of peace can we grasp the changes in the market; Only by striving to do better than competitors can we ensure the vitality of enterprises; Only by pursuing ambitious goals can we inspire the fighting spirit of all staff.

To build a leading brand in China's stainless steel industry, this goal not only clarifies the development direction of Xinhang, but also shows the persistent spirit and self-confidence of Xinhang people to be the first in the industry. In order to achieve this goal, Xinhang people must put forward higher requirements for themselves, and do the best in all aspects of management, such as service, quality, benefit and manpower. Everyone in Xinhang is duty-bound to shoulder this heavy responsibility, so the great cause of Xinhang will be evergreen forever.

(1) Interpretation of the trademark logo of "Xinhang SUS34"

1. The word "Xin" is made up of three "golds" with a solid font, which represents the cornerstone of the company's hard work for many years and also means that the company is based on the attributes of the metal industry; On the other hand, it represents the spirit of "three golds", that is, "gold" based on honesty and quality and "gold" based on customer first; And "Hang", that is, the situation of sailing and braving the wind and waves in the LOGO logo, represents the enterprise spirit of "Xin Hang" to make great efforts to make progress in the fierce market competition.

2. The color of the logo is blue, and its left and right symmetrical combination of two sails symbolizes the V-shaped shape of riding the wind and waves with the customer's ambition to achieve success and go hand in hand, representing the concept of success, win-win situation with customers and ultimate success;

3. The combination of 12 stainless steel plates, like a pair of strong wings of Dapeng, forms a trend of spreading its wings and taking off, which means that "Xinhang" stands out in the stainless steel field and creates a stainless navigation mark with platinum quality and majestic momentum;

(II) Interpretation of the trademark logo of "Xinlu 21 Zhengcai"

1. Red, as the basic color of the trademark, embodies the enthusiastic, generous and enterprising corporate image;

2. The word "Xin" is composed of three "golds", with a solid shape, which represents the cornerstone of the company's hard work for many years, and also means that the company is based on the metal industry; On the other hand, together with the brother brand "Xinhang", it continues the spirit of "three golds" of the enterprise, that is, honesty and quality are the foundation, and customers are the supreme. "Heron" is the mirror image of the egret that looks up and flies in the morning light of the lake.

3. The background of the pattern is the morning glow on the lake, which means that the customer gives the company a halo, and the customer is the giver of the company's honor. It means that without the customer's approval and strong support, the company will have no bright future, and even if Egret takes off, it will eventually lose its direction.

4. the overall meaning of the trademark: adhering to the spirit of "three golds", the enthusiastic and vigorous "Xinlu" holds its head up and spreads its wings in the morning light of the lake! Hand in hand with customers to create a wonderful life in the stainless steel industry, adding icing on the cake for the grand plan of the motherland's modernization

(3) "respect for brightness"

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(4) "Tonglian Stainless Steel" 21 pipes

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