Second, it protects the interests of consumers and is easy to identify. Lawyer Wang said that the words California beef are used too much in the market now. He once won such a move, and this newspaper has also reported relevant cases. Third, draw a clear line with the fake shop next to the famous brand.
Changing the plaque also changes people.
Yesterday, the reporter found that Mr. Li's beef noodles opposite Shenyang Station not only changed the plaque, but also the staff in the store, showing a southern accent. "Rectify the plaque and change employees? Or change franchisees? " After listening to the reporter's question, Mr. Wang introduced that "franchisees" are actually a chaotic phenomenon in the beef noodle market in California, USA. Many shops that use this signboard attract franchisees, so that consumers can't tell which one is genuine and which one is not.
The real Miss Li's California beef noodles don't attract franchisees, so the personnel change in Shenyang Station should be internal personnel transfer.
Just "brand avoidance"?
According to Mr. Wang, according to the media, Mr. Li's California beef noodles were renamed under the pressure of trademark infringement. In fact, this factor does not exist in the rectification, and the rectification is entirely the decision of Mr. Li California Beef Noodle Company.
At present, the two beef noodle companies that are most concerned about the "California Beef Noodle" trademark in the market should be Mr. Li and Manulife International. The two courts in Harbin and Shanghai went to court on this issue, but the latter's lawsuit, as the plaintiff, was rejected. So there is no brand dispute between the two.