The group has experienced more than 20 years of development and currently has more than 20,000 employees. Its comprehensive strength ranks among the top 500 manufacturing industries in China, the top 500 private enterprises in the country, the top ten enterprises in China's light industry and home appliance industry, and the Zhejiang It is one of the top 100 enterprises in the province and was listed among the "Top 50 National Private Enterprises with Brand Competitiveness" in 2005.

Xingxing maintains a strong development momentum in China's white refrigeration home appliance industry. Both freezers and refrigerators have been recognized as "Chinese Famous Brands" and won honors such as "China's Famous Trademarks", "China's Famous Export Brands" and "National Inspection-Free Products". The three major appliance production bases located in Taizhou, Xuzhou and Foshan have an annual production capacity of 6 million units, and their products sell well in both domestic and international markets. Xingxing has taken the lead in the "Home Appliances to the Rural Areas" project promoted by the state, becoming a leader in stimulating domestic demand and benefiting the people. Optoelectronic components based on crystal, acrylic, etc. are widely used in consumer digital products and optoelectronic equipment. Over the years, Xingxing has maintained strategic cooperation and long-term stable supporting supply relationships with world-renowned companies such as Sony, Olympus, Nokia, and Motorola. . In response to the development needs of China's advanced manufacturing industry, Xingxing has established multiple professional markets with competitive advantages and growth potential in Taizhou, providing professional value-added services for upstream and downstream resource integration and division of labor collaboration in Zhejiang and the Yangtze River Delta manufacturing industry.

Drive the upgrading and transformation of traditional industries through innovation and inject vitality into the sustainable development of enterprises. Xingxing has cultivated 2 national key high-tech enterprises, 3 provincial technology (R&D) centers (laboratories), 4 research institutes and 1 technology department, and has undertaken 1 national 863 plan guidance project and 6 national The Torch Plan project participates in 3 national and industry standards for household appliances, and applies for more than 40 patents every year, which reflects the full recognition of Xingxing’s technical strength by the competent authorities. In recent years, Xingxing has increased investment year by year in improving production capacity and upgrading equipment, facilities, processes, and technology, providing a solid guarantee for the transformation of scientific and technological achievements into market competitiveness.

Continuous management innovation runs through President Ye Xianyu’s reform concept of “adjustment during development and improvement during adjustment”. In the course of more than 20 years of development, Xingxing has experienced a single product (before 1998), a single The development stages of industry (before 2003), diversified industries (before 2008) and diversified capital (after 2008) have initially achieved the development goals and objectives of “industrial diversification, capital socialization, international operation, and scientific management”. The industrial structure of "one center with two wings" has formed a parent-subsidiary management model with unified financial management as the core, building a professional manager platform as a feature, and comprehensive performance evaluation as an incentive means, promoting the steady development and management capabilities of enterprises in various industries Overall improvement.

Xingxing uses the strength of the entire group to strive to build an enterprise group with strong brand culture, strong comprehensive strength, and strong development potential. Tens of thousands of employees are passionately moving towards the goal of "creating a tens-billion group and a century-old star" Dream trip.