Trademark licensing is a win-win way to distribute one's own right to use to authorized enterprises. Because their own trademarks can drive consumers to consume, but the supply is in short supply, the enterprises where the trademarks are located will also consider opening branches. At this time, if another person comes to negotiate, the result of the negotiation between the two is that the authorized use of trademarks will be more useful.

However, trademark licensing is certainly not as simple as verbal commitment. The authorized party should guarantee the quality of the goods for the authorized party, because when using the trademark, consumers will not consider whether the two stores are authorized or not, but only evaluate the goods under the trademark, and whether the evaluation is good or not is related to this trademark.

For the use of trademarks by enterprises, since the licensor and the licensee have to sign relevant agreements, the licensor shall not sign exclusive licensing contracts with more than two enterprises in the same area, resulting in conflicts between the use rights of more than two licensees. At the same time, during the validity of the contract, the licensor should not arbitrarily transfer the registered trademark to a third party, which is to protect the trademark licensee and safeguard the trademark rights and interests.

Let's go back to the question of quality. The quality of a trademark should be kept within a certain reputation, and the licensed trademark must be consistent with the registered trademark. The licensee's use of a registered trademark is the same as the trademark owner's own use, and is limited to the approved registered trademark and the goods approved for use. Also, the licensed goods should be marked with the name of the licensee and the place of origin of the goods.

This is the case with trademark licensing, because in many cases the development speed of enterprises is different from the popularity, so sometimes the existence of trademark licensing and authorization is very necessary.