The function of trademark objection:
1. Through the objection procedure, the market entity may apply to the Trademark Office to reject the registration of a trademark that infringes on its legitimate rights and interests or violates laws and regulations. It provides legal procedural guarantee for putting an end to malicious imitation and cybersquatting of trademarks and timely safeguarding the legitimate rights and interests of market subjects, which is conducive to the stability of the market, the harmony of order and the standardization of operation, and also protects the rights and interests of consumers.
2. Make the trademark application information transparent and open, and provide a fair and legal platform for everyone to supervise the trademark registration application and safeguard their legitimate rights and interests.
3. The negative impact of the objection procedure is also very prominent. Many people use this unrestricted right to raise objections to other people's trademarks at will, and then ask the parties for money for extortion or other purposes. Therefore, the state should limit the subject and reason of opposition.