Current situation of Bosideng clothing exports (1) Introduction Bosideng Bosideng International Holdings Co., Ltd. was founded in 1976. It is a multi-brand comprehensive clothing operating group in China whose main business is the design, manufacturing and sales of down jackets. The group's down jacket brands include Bosideng, Xuezhongfei, Kangbo and Bingjie, and have nearly 6,000 retail outlets in the Chinese market. Through these brands, we will consolidate our dominant position in China's down jacket industry. Make outstanding contributions to expanding the social influence of China's independent brands and the right to speak in international fashion. Based on the core business of down jackets, the main non-down jacket brands currently operated by the group include Bosideng men's clothing, Jesse women's clothing, Mogao men's clothing, and Sammet school uniforms. Bosideng's own brand products have successfully entered the markets of the United Kingdom, Germany, the United States and other countries and regions. (2) Current situation of Bosideng brand clothing exports Bosideng, as a world-famous clothing manufacturer, has been famous at home and abroad for a long time. In recent years, in international apparel economic and export trade activities, Bosideng Apparel has maintained its gold medal status in brand apparel exports. After my country joined the WTO in 2001, many advanced trade rules in the World Trade Organization began to be applied in Bosideng's foreign trade practice. Specifically, the quota system was cancelled. The development trend of Bosideng's garment industry has shown an increasingly rapid development trend. speed. (1) The main types of clothing products exported by Bosideng Company. Currently, the products that Bosideng Company participates in clothing exports are mainly household down jackets (men's and women's clothing), vests, summer clothes, children's clothing, and clothing for middle-aged and elderly people. From Table 1, we can conclude that down jackets (men's and women's clothing) accounted for the largest proportion of 43% in 2015 among Bosideng's participating garments, followed by summer clothing and children's clothing. The two proportions were neck and neck, 23 and 21 respectively. The proportion of vests accounted for 9, and the proportion of middle and lower garments was 9%. Clothing for the elderly occupies 4.