starnovo is a high-end brand owned by Double Star Celebrities.

Double-star celebrity culture is a kind of value. The core of this value is to seek truth from facts and do good deeds. It is a characteristic cultural system that emerged and gradually formed during the development process of Double Star. It is a theory and concept summarized by Double Star celebrities based on their own reality and seeking truth from facts. It is formed by integrating the traditional excellent culture of Confucianism, Taoism and Buddhism and integrating it into the actual development of the enterprise itself.

These theories and concepts originate from the practice of production and management, guide the practice of production and management, and embody the thoughts of entrepreneurs. Double Star Celebrity Culture takes concept innovation as the guide, strategic innovation as guarantee, and brand development as the goal. As Double Star Celebrity grows from small to large and from big to strong, Double Star Celebrity Culture itself is also constantly innovating and developing. It is widely recognized by employees and plays a role in stimulating employees' morale and enhancing corporate vitality, cohesion and competitiveness.

Company Profile

Double Star Celebrity has a 98-year history of development. Double Star Celebrity is the earliest national shoemaking industry in China. Its main industries include shoemaking, sports and leisure clothing, sports accessories, In the fields of printing, real estate, logistics and other fields, the company has 14 member units and a sales network all over the country. Double Star Celebrity has 34 sales companies and nearly 5,000 chain stores nationwide, and has established 8 operating branches in the United States, Germany, Russia, and the United Arab Emirates. The company's products are exported to more than 80 countries and regions including the United States and Japan, with total assets of nearly 1.6 billion yuan, export earnings of 250 million yuan, and annual sales of more than 2 billion yuan.

Double Star Shoes is the largest shoe-making enterprise in the country. It has 6 shoe production bases including Export Shoes, Luzhong, Hanhai, Zhongyuan, Injection, and Industrial Park. It has more than 40 footwear production lines, mainly producing hot vulcanized shoes, cold-bonded shoes, cloth shoes, leather shoes, injection shoes, and professional shoes. With an annual output of nearly 100 million pairs of various types of shoes, the Double Star trademark was recognized as the first batch of "China's Well-known Trademarks"; Double Star shoes have ranked first in sales of similar products in the country for 15 consecutive years, firmly ranking as the leader in China's shoemaking industry status.

Double Star sports shoes, travel shoes, and leather shoes were awarded China Famous Brand Products, and Double Star Clothing was awarded the honorary title of "Qualified Quality, Customer Satisfaction, National Standard Products (Unit) in China's Apparel Industry". In 2005, it was rated as "Shandong Famous Brand" and a national quality inspection-free product. Sponsored the Clipper Round the World Yacht Race in 2009.

Double Star shoes and apparel industry has six major categories of professional product marketing companies, mainly focusing on the integration of six major categories of products, including cold-adhesive shoes, hot vulcanized shoes, sports and leisure clothing, sports accessories, professional outdoor products, and leather shoes. , R&D, sales.