International Marketing - Classic Case Analysis and Exercise Table of Contents Chapter 1 Case Analysis

Chapter 1 International Marketing Environment

Section 1 International Marketing Politics Environment

Case 1?1 Terminate or freeze the oil agreement? The United States wants to squeeze France and Russia out of the Iranian oil field

Section 2 International Marketing Legal Environment

Case 1 ?2 The "trademark" problem faced by American pharmaceutical companies

Section 3 Other environments of international marketing

Case 1?3 KFC's cross-cultural marketing

Second Chapter International Marketing Strategy

Section 1 International Market Competition Strategy

Case 2?1 Looking at strategic choices from the "Cola War"

Case 2?2 United Lee Why Huawei lags behind Procter & Gamble

Case 2?3 Changhong Rear Projection Strategy: International Reform of Chinese Home Appliances

Section 2 International Market Target Marketing Strategy

Case 2.4 Win with high - Procter & Gamble’s brand positioning

Section 3 International Market Entry Strategy

Case 2.5 Eno Cheese Attacks the Big Market

Case 2?6 Haier International Marketing Entry Strategy

Case 2?7TCL International Marketing Strategy

Chapter 3 International Marketing Strategy

Section 1 International Marketing Products Strategy

Case 3?1 Coca-Cola’s “Queer” Complete Listing Plan

Case 3?2 Kodak China (Marketing) Marketing

Case 3?3 Procter & Gamble Zi Duofu

Case 3?4 Strategic analysis of South Korea’s “Jinro Wine” to enter the Chinese market

Case 3?5 Lenovo advocates the “digital office efficiency revolution”

Case 3?6 It is difficult for old brands to internationalize, Hengyuanxiang really wants to "commit suicide"

Case 3?7 Product Strategy Analysis of Rolex Watches

Case 3?8 Giffen Brand Marketing Case

Case 3?9 Brand Positioning Strategy of Red Can Wanglaoji

Section 2 International Market Pricing Strategy

Case 3?10 "The Coolest Car" ——The Sales Miracle of Chery QQ

Section 3 International Marketing Channel Strategy

Case 3?11 Research on Marketing Channels of Acer PC in the European Market

Case 3.12 Channel Marketing Strategy of U.S. Duracell Batteries

Case 3.13 Personalized Marketing of Nike Culture

Section 4 International Marketing Promotion Strategy

Case 3?14 Procter & Gamble Heng'an Mountain City Sword Discussion

Case 3?15 Marketing Failure: Toyota's Overbearing and Reckless Advertising Provoked Sensitive Nerves

Case 3?16 Psychological Analysis of Nestle Coffee TV Advertisement

Chapter 4 International Marketing Management

Case 4? 1MOTO’s Success Strategy

Second Case Exercise

Chapter 5 International Marketing Environment< /p>

Case 5?1 Philippine Market: Analysis of Environmental Factors in Nestlé’s International Marketing

Case 5?2 Coca-Cola in India

Case 5?3 Encountering Arabs The national boycott of Ford Motor Company

Case 5?4 Boeing Company’s political marketing strategy

Case 5?5 Why Carrefour can lead Wal-Mart in the Chinese market

Case 5?6 American pig liver exported to Germany

Case 5?7 Changchun Changling Group motorcycles successfully entered Cameroon

Case 5?8 Analysis of the cultural environment in Disney’s international marketing environment

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Case 5?9 McDonald's business is at a trough

Case 5?10 Authentic Chinese Taste: Coca-Cola's Spring Festival Marketing

Chapter 6 International Marketing Strategy

< p>Case 6?1 Pepsi-Cola pursues challenges

Case 6?2 Volvo: "Green", another correct decision

Case 6?3 Honda's globalization and China strategy

Case 6?4 Lucai: Breaking through the siege and challenging international brands

Case 6?5 Galanz competition model

Case 6?6 "Mercedes-Benz" Mercedes-Benz

Case 6?7 Music Marketing of Pepsi-Cola

Case 6?8 Analysis of Marketing Methods of Spanish Brand ZARA

Case 6?9 Master Kong Joins Hands Day

Enterprises cooperate to expand the mainland beverage market

Case 6?10361°The Road to Brand Rise

Case 6?11 P&G and Google: Alternative Marketing "Partner"

Case 6?12 Marketing of Haagen-Dazs

Case 6?13 L'Oréal's rules for dominance

Case 6?14 Sony Ericsson faces a severe test

Case 6?15 Acquisition of Singapore and Malaysia - Youngor's internationalization strategy takes substantial steps

Case 6?16 Why did L'Oreal defeat Procter & Gamble

Case 6?17 Reebok International Company's business strategy

Case 6?18 Kodak: Low-cost acceleration marketing strategy

Case 6?19 KFC in China

Case 6?20 Defeat Japan from Carrefour Talking about international marketing

Case 6?21 “Pepsi-Cola’s” diversification strategy

Case 6?22 Repeated battles and failures: Parmalat sadly withdrew from China

< p>Case 6?23 Nike's international market strategic business decision-making

Case 6?24 Shiseido segmentation "years"

Case 6?25 Haier washing machine enters the Japanese market

Case 6?26 Starbucks, playing the cultural card

Case 6?27 Pepsi-Cola’s social marketing

Case 6?28 Swiss Watch (China) marketing case

Case 6?29 BMW China: Brand Strategy Deviation (Market Positioning)

Case 6?30 Heading to the Mountain - Giant Bicycle

Case 6?31 Motorola, Positioning and marketing strategies of Nokia and Samsung mobile phones

Case 6?32 Starbucks’ international market target strategy

Case 6?33 “Toyota” challenges Uncle Sam

Case 6: 34TCL suffered a huge loss of 73.8 billion: Impulsive punishment or the cost of globalization?

Case 6: 35 Go out and learn from Haier or Galanz?

Case 6?36 Unilever's brand conspiracy

Case 6?37 "First difficult, then easy" or "First easy, then difficult"? ——Interpretation of Haier’s internationalization strategy

Case 6?38 ZTE goes abroad to enter the market

Case 6?393M Company’s international business history

Case 6? 40Chery’s unique path to becoming an international brand

Case 6? 41 Analysis of Alcoa’s model of entering China

Case 6? 42 TESCO’s acceleration in China

Case 6 ?43 The popular "Marlboro" Fulu

Case 6?44 CI analysis of Coca-Cola

Chapter 7 Marketing Mix Strategy

Case 7?1 Gillette The company's mistakes in new product development

Case 7?2 BMW strategy: brand globalization and localization of marketing

Case 7?3 Haier's famous brand strategy

Case 7?4 Changyu Wine Marketing Case

Case 7?5 Procter & Gamble and Disposable Diapers

Case 7?6 McDonald's Price Adjustment Strategy in China?

Case 7?7 Analysis of Haier’s innovative product pricing strategy

Case 7?8 Compaq Computer Company’s price reduction strategy

Case 7?9 Hisense Group’s international The road to transformation

Case 7?10 Dell Company’s Internet Marketing Case Analysis

Case 7?11 KFC’s Business Strategy

Case 7?12 Haier’s “North American Strategy” "Speed ??up to win market space in the world

Case 7?13 Amway's information channel management system

Case 7?14 Haier's channel analysis in international marketing

Case 7?15 Which promotion plan is feasible

Case 7?16 A different kind of marketing of Korean company Lock&Close's crisper boxes

Case 7?17 Promotional strategy of Japan's Fuji in China< /p>

Case 7?18 How Starbucks puts on a show in China

Case 7?19 Putting promotions into the hearts of consumers

Case 7?20 "Ugly Girl" Dove Product placement marketing

Case 7? 21 The most successful tourism marketing promotion in the world: "Great Barrier Reef Recruitment"

Case 7? 22 Does "free lunch" work in sales promotion ?

Chapter 8 International Marketing Management

Case 8?

1st Clear, outsmarting the US fast food market

Case 8?2 The success or failure of P&G’s market research

Case 8?3 IKEA’s international marketing strategy

Case 8?4 German BMW: A perfect marketing mix consistent with brand positioning

Case 8?5 Brand Management