Why buy a trademark? Because it saves time, effort and effort, and buying a good trademark has a certain reputation in the market, in today's society where time is regarded as money, the editor will briefly mention a few reasons why you should buy a trademark:

1. We all know that any product or service is now distinguished by trademarks. Enterprises use trademarks to distinguish their own products from those of others to facilitate consumers to choose and purchase in the market. (Nowadays, people rely on trademarks and good brands.) Suppose you think about it, if there is no trademark, would modern people feel safe when buying? To put it simply, the same clothes have different prices and no trademarks. How to choose? It’s like a real or fake monkey, because we don’t know why it is so expensive and whether we should buy it. A piece of clothing also has no trademark. Which one should you choose? ? So I think as long as we open our eyes every day, what we see are trademarks.

2. Products with good quality will continuously expand the popularity of their trademarks, and trademarks with high visibility and good reputation will enhance the market competitiveness of the products. Products can easily be sold in large shopping malls or supermarkets, which can win the trust of consumers. Registering a trademark gives you greater authority to take legal action against unscrupulous traders who are passing off your trademark.

3. As the industrial property of an enterprise, a trademark, like other properties, is the enterprise’s wealth. This is especially true for trademarks with a certain degree of popularity, and even huge wealth. Therefore, trademarks, as necessary image features and intangible assets for modern enterprises, are increasingly valued by enterprises. The reason why some companies secretly register certain well-known brands as trademarks is undoubtedly because of the "fame" of these brands, and they hope to use the fame of these trademarks to bring them profits.

4. Purchasing and registering a trademark can ensure that you can use your trademark with confidence and avoid unintentional infringement and huge compensation fees.

Why buy a trademark? Let’s get back to the topic. The editor can only say two points. The first point is that the process of registering a trademark is complicated. First of all, it is better to design a name by yourself (it cannot be approximately similar, because there are more and more trademarks, and it is getting more and more difficult to name!). It is basically better. of Chinese character combinations have been registered. We skip naming. Second point: For individual registration, you can get the acceptance notice in 1-2 months, and the certificate can be issued in about one and a half years; for company registration, you can get the acceptance notice in 15 working days, and the certificate can be issued in about one and a half years. (This does not include rejections, objections, cancellations, etc.) Trademarks that have been under application for about 6 months cannot be queried (because they have not yet been entered into the Trademark Office computer system). Trademark review is subject to a certain degree, and whether the registration can be successful sometimes Depending on the specific judgment of the examiner, everyone's understanding may be inconsistent, and the examiner must change the review category every year. In summary, it usually takes one and a half to two years for an enterprise to apply for a new trademark and obtain the registration certificate; during this period, the enterprise needs to produce and operate, sell products, and at the same time do a lot of advertising, print internal and external product packaging, and build channels. . The required costs are calculated in hundreds of thousands. Once registration fails, the losses to the enterprise are immeasurable.

But buying a trademark is often different. Let’s compare it with registration: time comparison, success rate comparison,

① Time comparison: registered trademarks usually take 1 year, while transfers About 6-10 months, Ah ~ In this society where time is money and business opportunities, purchasing a trademark has a time advantage for companies.

②Comparison of success rates. Based on the number of applications and approvals from the Trademark Office, the success rate for registered trademarks is only about 37%. Unlike purchasing a trademark, the trademark you are buying is a registered trademark that has been approved by the Trademark Office and has been recognized by the Trademark Office, so there is no possibility of the Trademark Office rejecting the trademark due to similarity.

It can be seen that trademark transfer greatly improves the success rate, reduces risks to a minimum, and enables companies to quickly enter the branding process. To transfer a trademark, both parties only need to file it with the Trademark Office through an agency. The transferee can obtain the trademark registration certificate and own the trademark.

Now you know why you should buy a trademark. A successful person with a business mind~ Trademark Agency Co., Ltd. wishes everyone to buy the trademark of their choice.