On May 29, the Heilongjiang Provincial Higher People’s Court made a second-instance judgment on the case in which COFCO Group sued Daqing Xusheng Real Estate Development Co., Ltd. for infringement of the exclusive rights to the “Joy City” series of trademarks, and finally found that Daqing Xusheng It is established that Shengsheng Real Estate Development Co., Ltd. has infringed on the exclusive rights of COFCO Group's "Joy City" and "JOYCITY" trademarks, and it is required to stop using the relevant trademarks and compensate COFCO Group for 1.2 million yuan.

The Higher People's Court of Heilongjiang Province held that the "Joy City" trademark is a well-known trademark with high visibility. Daqing Xusheng Real Estate Development Co., Ltd. uses "Joy City" as a trademark in its real estate development projects. The name of the project, and the trademarks "Joy City" and "JOYCITY" will be used on the construction project enclosure, sales office, building surface, street signs, and advertising materials. It infringed COFCO Group’s right to use registered trademarks, so it was finally ruled that Daqing Xusheng Real Estate Development Co., Ltd. should stop using the “Joy City” and “JOYCITY” trademarks and compensate COFCO Group 1.2 million yuan.

It is understood that since 2010, COFCO Group has been approved to register trademarks such as "Joy City" and "JOYCITY". In 2016, the "Joy City" trademark was recognized as a well-known trademark by the State Administration for Industry and Commerce of China. According to Joy City Real Estate's 2017 annual results conference, the Joy City urban complex project has acquired and operated 14 Joy City projects in 12 cities across the country, and ranked among the top 100 commercial real estate companies in China in 2017, including China Resources and Wanda. , Joy City won the top three.