1, misinformation:

Apple Computer Company used the bitten apple as a trademark pattern to commemorate alan turing, a great pioneer in the field of artificial intelligence, which was actually a misinformation. Originated from the British film Enigma (20065438+0), which fabricated the above-mentioned plot about the relationship between Turing's suicide and Apple Logo, which was misinformed by some public and media.

2. Facts:

1976, Apple's first logo was drawn by Ron Wayne with pen and ink. The design inspiration comes from Newton's thinking under the apple tree and his discovery of the law of gravity. Apple also wants to follow Newton's example and devote itself to technological innovation.

But this logo is complicated and difficult to remember. It was only used in the production of Apple I, so it was quickly abandoned by Apple. In the second generation of Apple, Jobs decided to modify the LOGO, and then Wayne designed a bitten apple.

Extended data

The origin of the trademark-

From 65438 to 0976, Jobs decided to re-appoint Rob Janov, the artistic director of Regis McKenna's public relations company, and redesign a better trademark to match the release of Apple II. So Janov began to make a black and white silhouette of an apple, but he always felt that something was missing.

"I want to simplify the shape of the apple and take a bite on one side-A? Bytes, yes, in case apples look like tomatoes, "Janov explained. Then, Javov added six colorful stripes, thus completing the colorful Apple logo that we are familiar with today.