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Why are some trademark transfers very cheap and others very expensive?

With the strengthening of the protection of intellectual property rights in our country, the value of trademarks is also increasing day by day. Why are some trademarks very cheap to transfer and others very expensive? In fact, this has a similar principle to housing prices. It is precisely because many people like to speculate in housing prices that the housing prices in some places remain high and even affect people's normal living standards to a certain extent. Therefore, the country and the government will continue to The main purpose of issuing policies to control houses must be to suppress the behavior of hoarding houses. Hoarding necessities such as houses is undoubtedly a vicious behavior. It will increase housing prices, and I will make a lot of profits, but for some For people with middle-income levels, they could have paid off the house price in a few years, but it took more time and increased the burden on the entire family.

The same principle is precisely because some applicants maliciously hoard trademarks. Trademarks are also a non-renewable resource. Once a trademark is registered, all its rights belong to the owner, and others can even use it. They will be suppressed by the law, and at the same time, if they sell the trademark at a higher price, they can make a lot of profits. In recent years, especially since the revision of the new Trademark Law, there has been an increase in crackdowns on malicious trademark registrations. However, as we can imagine, there will always be so many people pursuing profits, and they will not care about the legal and moral bottom line.

Article 19 of the Trademark Law stipulates that trademark agencies shall not apply for registration of other trademarks except for trademark registration for their agency services. This is also to achieve such a purpose.

Trademark transfer will still continue, and some small and medium-sized enterprises still need trademarks to develop and transform their businesses, so we cannot lose sight of one thing and lose the other. On the one hand, we hope that the state and government will introduce more favorable policies to curb this vicious behavior. On the other hand, we must also appropriately optimize and adjust trademark transfer so that some people who really need the trademark can reasonably transfer it. Being able to obtain a trademark at a reasonable price will play a big role in the normal development of an enterprise. So, a formal trademark transfer trading platform will save you a lot of trouble.

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