Problems existing in trademark protection and construction in primary and secondary schools mainly include the following aspects:

1. Lack of professional trademark protection awareness and knowledge: Many primary and secondary schools are aware of the importance of trademark protection Insufficient understanding of relevant knowledge, lack of professional awareness and knowledge system, and it is easy for trademark infringement to be infringed by others.

2. Insufficient trademark registration: Primary and secondary schools often fail to register trademarks in a timely and proactive manner, resulting in their own trademarks being unable to obtain legal protection and easily being abused by others. In addition, the cost of registering a trademark will also increase the burden on primary and secondary schools.

3. Trademark rights protection is difficult: If primary and secondary schools encounter trademark infringement, they may choose not to protect rights due to the high cost of rights protection and cumbersome legal procedures involved. In this way, not only is it unable to protect its own trademark rights, but it also sets up a bad trademark protection case for other primary and secondary schools.

4. Lack of standardized trademark use management: Many primary and secondary schools have not established a standardized and strict trademark use management system, which can easily lead to the abuse, mixed use and disorderly use of trademarks, and even the failure of trademark logos, which can cause problems for students. Trademark protection poses difficulties.

5. Lack of awareness of the value of trademarks: Primary and secondary schools have relatively low awareness of the value of trademarks, and do not make full use of trademarks for publicity and promotion and campus culture construction, resulting in the market value and social recognition of trademarks. Awareness is relatively low.

In response to the above problems, primary and secondary schools can take the following measures to strengthen trademark protection and construction:

1. Enhance trademark protection awareness and knowledge: strengthen the learning and training of trademark protection legal knowledge, Improve the trademark protection awareness and capabilities of primary and secondary school administrators and faculty.

2. Actively carry out trademark registration: Primary and secondary schools should promptly carry out trademark registration to ensure the independence and legal protection of their own trademarks, and ensure the budget and management of trademark registration fees.

3. Strengthen trademark rights protection: When primary and secondary schools discover trademark infringement, they can actively negotiate with the infringing party and protect their own rights and interests through legal means.

4. Establish a trademark use management system: Primary and secondary schools should establish a standardized and strict trademark use management system to ensure the correct use and effective protection of trademarks.

5. Improve the awareness of trademark value: Primary and secondary schools can use trademarks to build campus culture, publicity and promotion, and brand image building, so as to enhance the market value and social awareness of trademarks.

In summary, primary and secondary schools have some problems in trademark protection and construction, but they can strengthen trademark protection and construction by enhancing awareness, strengthening registration and rights protection, establishing management systems, and increasing awareness of trademark value. Work.